# Grailed

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grailed

- Industry: Internet
- Headquarters: New York, US
- Website: www.grailed.com
- Total disclosed funding: $75M
- Latest round: Series B (Sep 16, 2021)
- Investors on record: 5

## About

Grailed, Inc is an online marketplace dedicated to men's fashion, specializing in a curated selection of high-end streetwear and luxury apparel, enabling peer-to-peer sales.Founded in 2013 in New York, Grailed operates as a marketplace for men's fashion, allowing users to buy and sell clothing, footwear, and accessories. The company has participated in 4 funding deals, with the most recent being a Series B round in October 2022, raising a total of USD 60.00 mn led by GOAT Group, bringing their total amount raised to USD 60.00 mn and a current valuation of USD 351.41 mn. The co-founders Julian Connor and Mackenzie Eng have a background in fashion and technology, contributing to the platform's growth and adaptability.Grailed operates as an online marketplace specializing in men's fashion, offering a curated selection of clothing, footwear, and accessories from a wide range of designers and brands. The platform facilitates peer-to-peer sales, allowing users to buy and sell both new and second-hand items, with a strong emphasis on high-end streetwear and luxury labels. The core product offerings include categories such as tops, bottoms, outerwear, and footwear, featuring brands like Acne Studios, Balenciaga, and Maison Margiela. Grailed serves a diverse customer base, primarily targeting fashion-conscious males aged 18-35 interested in unique and trendy apparel, operating significantly within the United States, Canada, Europe, and parts of Asia.Grailed generates revenue through transaction fees on sales made through its platform. This model focuses on direct-to-consumer transactions, where sellers list items, and buyers purchase them directly, with Grailed collecting a percentage of each sale as commission. For instance, on the sale of a limited-edition sneaker listed at USD 300, Grailed earns a commission. This structure incentivizes sellers to list unique products while enhancing the buyer's experience by providing access to sought-after fashion items. The company may additionally offer premium features or promotional opportunities to sellers, contributing to its revenue streams.Grailed plans to utilize the recent Series B funding, raised in October 2022, to support initiatives aimed at expanding its offerings and market presence. The company is designing new product lines focused on enhancing their unique fashion selection, with expected launches in mid-2023. Furthermore, Grailed is targeting expansion into additional geographical markets, particularly in Asia and Europe, by the end of 2023 to cater to the growing demand for high-end menswear. This strategic growth plan aims to solidify its position in the global fashion marketplace.

## Funding rounds

- Series B, Sep 16, 2021, $60M — Index Ventures, Thrive Capital, GOAT Group, Groupe Artemis
- Series A, Jun 21, 2018, $15M — Index Ventures, Thrive Capital, Simon Ventures

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A, Series B
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Series A, Series B
- Simon Ventures (https://capitalatlas.ai/funds/simon-ventures) — Series A
- GOAT Group — Series B
- Groupe Artemis — Series B