# Grability

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/grability

- Industry: Software
- Headquarters: New York, US
- Website: www.grability.com
- Total disclosed funding: $0.4M
- Latest round: Seed (Aug 18, 2014)
- Investors on record: 1

## About

Grability is an innovative mobile shopping platform that enhances online grocery experiences through personalization and user-friendly design, catering to both large and local retailers across diverse markets.Founded in 2013 in New York, US, Grability specializes in mobile shopping solutions that transform traditional grocery shopping into an app-based experience. The company raised USD 0.4 mn in Seed funding in August 2014, with Burch Creative Capital as a key investor. The founder, Sebastian Mejia, has a history of entrepreneurship, while Juan Vergez serves as the current CEO.Grability offers a white label mobile shopping platform that enhances customer experiences through machine learning technology. This platform adapts to user behaviors, optimizing product offerings for retailers. Targeting urban centers in North America and Europe, Grability serves a range of clients from large retail chains to local grocery stores, aiming to increase conversion rates and revenue through digital marketing strategies.Grability generates revenue primarily through subscription partnerships with retail clients. Retailers pay a setup fee and recurring monthly charges for integrating Grability's mobile shopping solution. This model allows retailers to utilize Grability’s content management system and analytics tools, while non-invasive promotional marketing opportunities embedded in the platform further support revenue generation.Grability plans to utilize its recent Seed funding of USD 0.4 mn to enhance its mobile shopping platform by developing new features aimed at improving user engagement. The company is also exploring expansion into new geographic regions, specifically targeting additional urban markets in North America and Europe by 2025. This growth strategy aims to leverage recent advancements and customer feedback to enhance the platform experience.

## Funding rounds

- Seed, Aug 18, 2014, $0.4M — Burch Creative Capital

## Investors

- Burch Creative Capital (https://capitalatlas.ai/funds/burch-creative-capital) — Seed