# Gr4vy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gr4vy

- Industry: Financial Services
- Headquarters: Foster City, US
- Website: www.gr4vy.com
- Total disclosed funding: $27M
- Latest round: Series A (Dec 23, 2021)
- Investors on record: 7

## About

Gr4vy, Inc. is a US-based payment orchestration platform that provides enterprise merchants with integrated solutions to enhance payment processes and optimize the checkout experience.Founded in 2020 in Foster City, US, Gr4vy, Inc. specializes in payment orchestration. The company has completed 4 deals, with the most recent funding round being a Series A on June 28, 2023, where they raised USD 15.00 mn led by March Capital Partners, alongside investors including Activant Capital, Nyca, and Plug and Play Ventures. The current company valuation stands at USD 101.706 mn. Gr4vy was co-founded by Ali Minaei and Cristiano Betta, with John Lunn serving as CEO.Gr4vy is a pioneering payment orchestration platform that provides enterprise merchants and platforms with an integrated solution to optimize their payment processes and enhance the checkout experience. The platform allows users to streamline their payment stack by enabling the integration of multiple payment service providers (PSPs) through a single API, granting merchants full autonomy over their payment strategies. Key functionalities include quickly activating new PSPs, managing anti-fraud measures, and creating tailored workflows that align with specific business needs. Gr4vy serves various industries, including retail, e-commerce, and non-profit sectors, with clients like Wikipedia and BitPay across North America, Europe, and Asia-Pacific.Gr4vy generates revenue through its payment orchestration platform, based on a model that combines subscription and transactional fees from clients. Merchants integrate the platform to optimize their transaction processes, which may involve setup fees for initial integration and ongoing fees based on transaction volumes. The pricing structure supports both B2B and direct-to-consumer transactions, focusing on enhancing conversion rates and reducing costs for merchants, ultimately driving revenue potential through increased transaction efficiency and recovery of failed payments.In June 2023, Gr4vy, Inc. raised USD 15.00 mn in a Series A funding round, which will be utilized to expand operations in Australia, the APAC region, and globally. The company is focused on enhancing its platform with new products designed to enter these markets effectively.

## Funding rounds

- Series A, Dec 23, 2021, $15M — Plug and Play, Activant Capital, Nyca, March Capital
- Series A, Mar 26, 2021, $11M — Global Founders Capital, Activant Capital, Firestartr, Nyca
- Seed, Nov 6, 2020, $1.1M — Plug and Play, Global Founders Capital, Activant Capital, Fourth Realm Ventures

## Investors

- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed, Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed, Series A
- Activant Capital (https://capitalatlas.ai/funds/activant-capital) — Seed, Series A
- Fourth Realm Ventures (https://capitalatlas.ai/funds/fourth-realm-ventures) — Seed
- Firestartr (https://capitalatlas.ai/funds/firestartr) — Series A
- Nyca (https://capitalatlas.ai/funds/nyca) — Series A
- March Capital (https://capitalatlas.ai/funds/march-capital) — Series A