# GOTO Metrics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goto-metrics

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.gotometrics.com
- Total disclosed funding: $18M
- Latest round: Series B (Jan 16, 2013)
- Investors on record: 4

## About

Goto Metrics specializes in offering premium domain names for sale, focusing on unique online identities that enhance brand visibility for businesses and individuals.Founded in 2010 by Jeffrey Krone, Goto Metrics operates out of Mountain View, US. The company has undergone no significant pivots but has successfully established itself in the market for premium domain names. The latest funding round, a Series B, raised USD 10.000 mn in January 2013, led by HighBar Partners and supported by investors including Brocade Communications Systems, Inc., Draper Fisher Jurvetson, and EPIC Ventures. The total amount raised by the company stands at USD 10.000 mn.GotoMetrics.com primarily offers premium domain names for sale, with the domain name GotoMetrics.com available for a fixed price of USD 4,995 or through a 12-month payment plan. The service caters to businesses and individuals seeking memorable online identities, aiding in brand establishment and enhancing digital presence. The purchasing process is straightforward and includes interest-free payment options, with a 30-day money-back guarantee for customer satisfaction. The primary markets served include North America, Europe, and Asia, targeting entrepreneurs, marketers, and small business owners.GotoMetrics.com generates revenue through the direct sale of domain names, with clients able to purchase domains outright or via installment payment plans. For instance, customers can choose to pay the full price of USD 4,995 or enroll in a monthly payment plan of USD 416.25 over 12 months. Revenue is derived exclusively from domain sales, with no additional products or services mentioned in conjunction with these transactions.The company aims to introduce new premium domain offerings in the upcoming year, enhancing its portfolio. Goto Metrics plans to expand its market reach into new regions, specifically targeting additional areas in Europe and Asia by the end of 2024. The recent Series B funding of USD 10.000 mn will be utilized to support these initiatives, including product development and market expansion strategies.

## Funding rounds

- Series B, Jan 16, 2013, $10M — Draper Fisher Jurvetson, EPIC Ventures, HighBar Partners, Brocade Communications Systems, Inc.
- Series B, Dec 5, 2012, $4.8M — Draper Fisher Jurvetson, EPIC Ventures, HighBar Partners
- Series A, Jul 12, 2011, $3M — Draper Fisher Jurvetson, EPIC Ventures

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Series A, Series B
- EPIC Ventures (https://capitalatlas.ai/funds/epic-ventures) — Series A, Series B
- HighBar Partners (https://capitalatlas.ai/funds/highbar-partners) — Series B
- Brocade Communications Systems, Inc. — Series B