# Gorilla In The Room

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gorilla-in-the-room

- Industry: Software
- Headquarters: Brighton, UK
- Website: www.gorillaitr.com
- Total disclosed funding: $0.2M
- Latest round: Seed (Jan 5, 2018)
- Investors on record: 1

## About

Gorilla In The Room focuses on providing innovative digital engagement solutions. Their offerings enhance user experience and facilitate communication between brands and consumers, catering to a diverse clientele across various industries.Founded in 2016 in Brighton, UK, Gorilla In The Room is engaged in delivering digital engagement solutions. The company is led by Jonathan Barrowman, who has a background in technology startups. The firm has received funding through a SEED round led by Mercia Fund Management, raising a total of GBP 0.150 mn, which matches their current total amount raised. The company has been involved in 2 deals.Gorilla In The Room specializes in innovative solutions designed to address unmet needs within the digital engagement landscape. Their main product offerings include advanced content management systems and interactive customer engagement platforms aimed at enhancing user experience and facilitating seamless communication between brands and consumers. These tools are utilized primarily by businesses seeking to improve their online presence and engagement metrics, making them indispensable for marketing teams across various industries. The company serves a diverse client base that includes both small enterprises and large corporations, operating in sectors such as retail, hospitality, and e-commerce. Geographically, Gorilla In The Room has expanded its reach to key markets including North America, Europe, and parts of Asia, ensuring their products cater to a broad audience of end-users across multiple regions.Gorilla In The Room's revenue model hinges on a subscription-based framework, wherein clients pay recurrent fees for access to their suite of products and services. This approach permits businesses to scale their use of the platform based on their specific requirements and growth trajectories. Transactions typically occur between the firm and its clients through direct agreements, with businesses leveraging Gorilla In The Room’s offerings to enhance their customer engagement strategies. Flagship products are associated with tiered pricing plans that allow clients to select packages based on their needs, ensuring flexibility and value. The structured pricing often incentivizes long-term partnerships, solidifying customer loyalty and facilitating recurring revenue streams for the company. The company's EBITDA for the most recent year, 2024, stands at GBP 0.Gorilla In The Room plans to leverage its recent funding to further develop its product offerings and expand into new markets. Specifically, the company is working on launching upgrades to its content management systems and customer engagement platforms within the next 12 months. Additionally, they aim to penetrate the Asian market more aggressively by the end of 2025. The funding from Mercia Fund Management will support these initiatives, providing the necessary resources for product development and market expansion.

## Funding rounds

- Seed, Jan 5, 2018, $0.2M — Mercia Asset Management

## Investors

- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Seed