# Goose Insurance Services

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goose-insurance-services

- Industry: Insurance
- Headquarters: Vancouver, Canada
- Website: www.gooseinsurance.com
- Total disclosed funding: $6.3M
- Latest round: Series A (Feb 16, 2023)
- Investors on record: 4

## About

Goose Insurance Services Inc., based in Canada, is an innovative provider of accessible insurance solutions, designed to protect individuals and families against unexpected events through a user-friendly mobile platform.Founded in 2017 in Vancouver, Canada, Goose Insurance Services Inc. specializes in simplifying the insurance purchasing process. The CEO and co-founder, Dejan Mirkovic, has been instrumental in the company's strategy. In February 2023, Goose raised USD 4.000 mn in a Series A funding round led by Axis Insurance, with other investors including Impression Ventures, ManchesterStory Group, and Real Ventures. This funding round represents the total amount raised by the company, marking a pivotal moment in its growth trajectory.Goose Insurance offers a range of affordable insurance products, including travel insurance, life insurance, critical illness coverage, and specialized policies for children. The company simplifies coverage acquisition by removing complicated forms, medical exams, and in-person consultations, allowing users to obtain insurance quickly via their mobile app. Their services cater to a diverse clientele across Canada and the United States, providing tailored solutions for travelers, families, and individuals seeking coverage.The revenue model for Goose Insurance is primarily based on direct-to-consumer sales through its mobile app. Notable products include a Kids Insurance policy that costs USD 60 per year, covering unforeseen medical expenses not included in provincial health plans, and a critical illness plan priced at USD 9 per month, offering benefits up to USD 200,000 for accidental death or dismemberment. The company also offers comprehensive travel insurance with coverage options reaching up to USD 10 mn, facilitating user-friendly selections through its app.Following the Series A funding raised in February 2023, Goose Insurance plans to enhance its consumer-focused insurance super app in Canada and the U.S. The funding will be utilized for educational and awareness initiatives to drive adoption of their services. The company is also exploring the development of new insurance products aimed at meeting emerging consumer needs, with specific release dates to be determined as part of their growth strategy.

## Funding rounds

- Series A, Feb 16, 2023, $4M — Real Ventures, Impression Ventures, ManchesterStory, Axis Insurance
- Seed, Aug 14, 2018, $2.3M — Impression Ventures

## Investors

- Impression Ventures (https://capitalatlas.ai/funds/impression-ventures) — Seed, Series A
- Real Ventures — Series A
- ManchesterStory (https://capitalatlas.ai/funds/manchesterstory) — Series A
- Axis Insurance — Series A