# Goop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goop

- Industry: Consumer Products
- Headquarters: Santa Monica, US
- Website: www.goop.com/
- Total disclosed funding: $75M
- Latest round: Series C (Mar 28, 2018)
- Investors on record: 5

## About

Goop Inc. is a US-based company offering curated wellness products and lifestyle content, focusing on clean beauty, fashion, and health solutions for modern women.Founded in 2008 in Santa Monica, California, Goop Inc. operates as a lifestyle brand that specializes in wellness and beauty products. The company, co-founded by Gwyneth Paltrow and Yelihan Fofana, has secured funding through various rounds, with a Series C round in March 2018 raising USD 50 mn, led by Lightspeed Venture Partners and supported by investors including Felix Capital and New Enterprise Associates.  The total amount raised by the company stands at USD 50 mn.Goop specializes in offering a diverse range of clean beauty products, timeless fashion, and wellness solutions, catering primarily to modern women. The company's core product offerings include skincare, makeup, hair care, and fashion items under its G. Label brand. Each product is designed with a focus on luxurious ingredients and results-driven formulations, addressing various beauty and wellness needs such as hydration, anti-aging, and overall skin health. Additionally, Goop provides wellness classes, guided meditations, and lifestyle content that aims to inspire and educate its customer base. The company serves a global clientele, with significant markets in North America, Europe, and Australia, facilitating a blend of online and potential physical retail experiences for its customers.Goop generates revenue through a direct-to-consumer sales model, primarily via its e-commerce platform. Consumers purchase products individually or through subscription services that provide ongoing access to exclusive wellness classes, beauty products, and curated lifestyle content. The company’s pricing strategy includes flagship products such as the Goop Beauty Glow Skin Highlighter Stick and various skincare lines, which are marketed at premium price points. Revenue streams also include partnerships and collaborations with other brands, enhancing their product offerings and expanding their reach in the wellness and beauty sectors. These transactions are facilitated primarily through online sales, with customers having the option to manage their subscriptions and track orders through their accounts.Goop Inc. plans to leverage its recent Series C funding of USD 50 mn, secured in March 2018, to drive growth through new product launches and geographic expansion. The company aims to introduce new skincare and wellness products designed to meet emerging consumer trends, with specific release dates to be announced. Additionally, Goop is targeting expansion into European and Asian markets by the end of 2024, aiming to increase brand presence and accessibility for a broader customer base.

## Funding rounds

- Series C, Mar 28, 2018, $50M — Lightspeed Venture Partners, New Enterprise Associates, Fidelity Investments, Felix Capital
- Series B, Aug 16, 2016, $15M — New Enterprise Associates, 14W Ventures, Felix Capital
- Series A, Aug 6, 2015, $10M — New Enterprise Associates

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series A, Series B, Series C
- 14W Ventures (https://capitalatlas.ai/funds/14w-ventures) — Series B
- Felix Capital (https://capitalatlas.ai/funds/felix-capital) — Series B, Series C
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series C
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series C