# GoodWork.AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goodwork-ai

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.goodwork.ai/
- Total disclosed funding: $2.5M
- Latest round: Seed (Dec 9, 2024)
- Investors on record: 1

## About

Based in Sydney, Australia, and founded in 2023 by co-founders Matthew Smith, Alex Bergsaker, and Ric Porteous, GoodWork.AI operates as a provider of advanced analytics solutions that simplify decision-making processes for retailers by utilizing artificial intelligence. In December 2024, GoodWork.AI raised AUD 4 million in seed funding led by Square Peg.

GoodWork.AI specializes in advanced analytics solutions specifically intended for the retail sector, targeting merchandise, finance, and operations teams. The core offering is a powerful analytics platform that leverages artificial intelligence to provide insights that improve decision-making and operational efficiency. This platform simplifies analytics so that even high-level executives, such as CEOs, can utilize it effectively. The technology was developed in collaboration with leading retailers, addressing critical use cases like inventory management, sales forecasting, and financial performance analysis. GoodWork.AI's solutions serve retail businesses across North America, Europe, and the Asia-Pacific region.

GoodWork.AI operates on a subscription-based revenue model, where clients enter partnerships to access its analytics platform and services. These B2B relationships involve retailers subscribing to the technology for ongoing analytics support and updates.

The company plans to introduce new features to its platform and expand into new markets, with a focus on increasing its presence in the Asia-Pacific region by the end of 2025.

## Funding rounds

- Seed, Dec 9, 2024, $2.5M — Square Peg

## Investors

- Square Peg (https://capitalatlas.ai/funds/square-peg) — Seed