# GoodTrust

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goodtrust

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.mygoodtrust.com
- Total disclosed funding: $9M
- Latest round: Seed (Dec 2, 2021)
- Investors on record: 10

## About

GoodTrust, Inc. is a US-based company that provides innovative digital estate planning tools, focusing on simplifying the management of end-of-life decisions and legacies for individuals and families.GoodTrust, Inc., founded in 2020 and headquartered in Palo Alto, US, specializes in digital estate planning solutions. The company was co-founded by Daniel Sieberg and Rikard Steiber, who has a history of leading tech initiatives. In December 2021, GoodTrust raised USD 6.77 mn in Seed funding from investors including Alumni Ventures Group, Azure Capital Partners, and Khosla Ventures, reaching a total raised of USD 6.77 mn and a valuation of USD 20.635 mn.GoodTrust offers a comprehensive suite of estate planning tools designed to simplify and secure the process of managing end-of-life decisions and legacies. Their core offerings include customizable wills, trusts, and various directives such as power of attorney, health care directives, and pet directives. These digital solutions provide users with a streamlined, fill-in-the-blank experience that can be completed at their convenience, typically within 20 minutes. GoodTrust integrates a Smart Digital Vault, enabling customers to organize their digital assets and crucial documents securely, facilitating easy sharing with designated individuals. The company serves a broad clientele across the United States, ensuring that their products are accessible and relevant to individuals and families looking to establish comprehensive estate plans.GoodTrust operates primarily on a subscription-based revenue model, offering various pricing plans that cater to individual and family needs for estate planning. Their flagship product, the Estate+ plan, provides unlimited access to wills, trusts, and directives valid in all 50 states, along with features such as the Smart Digital Vault. Customers can purchase these services directly through the company’s platform, with pricing structured to reflect the value of the comprehensive estate planning tools they provide. This approach allows GoodTrust to engage directly with consumers, ensuring that users can create customized estate plans that align with their specific requirements.In December 2021, GoodTrust raised USD 6.77 mn in Seed funding to enhance their offerings and expand their market presence. The company plans to launch new products aimed at further simplifying estate planning and enhancing user experience. They are targeting expansion into new geographic regions within the US by the end of 2023 to broaden their customer base. The recent funding will be utilized to support product development and marketing initiatives to effectively penetrate these new markets.

## Funding rounds

- Seed, Dec 2, 2021, $6.8M — Khosla Ventures, Azure Capital Partners, Synetro Group, Alumni Ventures Group, Gaingels, Bling Capital, Moxxie Ventures, Westbound, Primer Holdings, Lane VC
- Seed, Jan 26, 2021, $2.3M — Azure Capital Partners, Synetro Group, Bling Capital

## Investors

- Azure Capital Partners (https://capitalatlas.ai/funds/azure-capital-partners) — Seed
- Synetro Group (https://capitalatlas.ai/funds/synetro-group) — Seed
- Bling Capital (https://capitalatlas.ai/funds/bling-capital) — Seed
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Seed
- Moxxie Ventures (https://capitalatlas.ai/funds/moxxie-ventures) — Seed
- Westbound (https://capitalatlas.ai/funds/westbound) — Seed
- Primer Holdings (https://capitalatlas.ai/funds/primer-holdings) — Seed
- Lane VC (https://capitalatlas.ai/funds/lane-vc) — Seed