# Goods Unite Us

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goods-unite-us

- Industry: Internet
- Headquarters: Madison, US
- Website: www.goodsuniteus.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Jan 14, 2019)
- Investors on record: 1

## About

Goods Unite Us, Inc. is a brand engagement platform that enhances transparency in corporate political spending, enabling consumers to make informed purchasing decisions aligned with their values.Founded in 2017 in Madison, US, Goods Unite Us, Inc. specializes in transparency regarding political expenditures by brands. The company recently raised USD 0.50 mn in Seed funding in January 2019, led by MaSa Partners. Abigail Potts serves as the CEO and is also one of the co-founders, alongside Brian Potts.Goods Unite Us offers a brand engagement platform that assists consumers in researching corporate political contributions, allowing them to evaluate the impact of their spending and connect with brands regarding political expenditures. The service caters to socially conscious consumers, investors, and advocacy groups in the United States, aiming to align purchasing behavior with personal values.The company generates revenue primarily through subscription services, allowing users to access insights on the political affiliations of brands. This includes individual subscriptions for consumers, as well as partnerships with advocacy organizations and businesses that utilize the platform's data for their initiatives. This dual revenue model supports comprehensive access to brand ratings and political expenditure information.Following the Seed funding round in January 2019, Goods Unite Us plans to develop new features for their platform, enhancing user experience and expanding service offerings. The company anticipates launching these innovations in 2023. Additionally, Goods Unite Us aims to expand its operations into new markets across North America by the end of 2024. The recent funding will be utilized to support the development of these new products and facilitate this geographic expansion.

## Funding rounds

- Seed, Jan 14, 2019, $0.5M — MaSa Partners

## Investors

- MaSa Partners (https://capitalatlas.ai/funds/masa-partners) — Seed