# Goodly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goodly

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.goodlyapp.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Mar 27, 2019)
- Investors on record: 4

## About

Goodly Inc. provides tailored financial guidance for college students, helping them navigate student loans, budgeting, and financial aid to alleviate the burdens of rising educational costs.Goodly Inc. simplifies financial management for college students in the US. Founded in 2018 in San Francisco, the company has raised USD 1.3 mn in its Seed round on March 27, 2019, led by Norwest Venture Partners, with participation from Ace & Company, Y Combinator, and Zeno Ventures. The firm was initiated by Hemant Verma, and Gregory Poulin currently serves as CEO.Goodly specializes in providing financial guidance and resources tailored specifically for college students managing their finances amidst rising educational costs. Their core offerings focus on facilitating an understanding of student loans, budgeting, financial aid applications, and tuition cost reduction strategies. The platform addresses crucial financial challenges faced by students, including managing student loan repayments and identifying hidden costs associated with college living. Goodly’s primary users encompass college students and recent graduates in the United States, particularly in regions experiencing significant tuition increases. The services function as essential tools for fostering financial literacy and stability among young adults, aiming to empower them in their journey toward independence.The revenue model for Goodly is primarily structured around direct-to-consumer services, where students and educational institutions may engage with the platform on a subscription basis. This approach includes partnerships with colleges and universities to enhance financial literacy resources for their student populations. Transactions are centered on providing access to comprehensive financial assistance programs, including guides on student loans and FAFSA applications. Specific pricing plans for individual services are designed to accommodate the financial constraints typically faced by students. Goodly aims to create a sustainable revenue stream through these educational financial services, ensuring that students can benefit from essential financial insights without undue financial burden.Goodly Inc. plans to leverage its recent funding of USD 1.3 mn from the Seed round to enhance its product offerings and expand its market reach. The company is exploring the development of new features aimed at optimizing the financial management experience for students. Additionally, Goodly seeks to target new geographic regions with high college enrollment rates by the end of 2024, thereby increasing its user base and impact. These initiatives are designed to support the company's goal of enhancing financial literacy among students, addressing the ongoing challenges of affordability in higher education.

## Funding rounds

- Seed, Mar 27, 2019, $1.3M — Norwest Venture Partners, Y Combinator, ACE & Company, Zeno Ventures

## Investors

- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- ACE & Company (https://capitalatlas.ai/funds/ace-company) — Seed
- Zeno Ventures (https://capitalatlas.ai/funds/zeno-ventures) — Seed