# Goodiebox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goodiebox-aps

- Industry: Internet
- Headquarters: Copenhagen, Denmark
- Website: www.goodiebox.dk
- Total disclosed funding: $6.5M
- Latest round: Series A (Jun 7, 2019)
- Investors on record: 2

## About

Goodiebox ApS is a subscription box company providing curated beauty and lifestyle products to enhance personal care experiences. Catering primarily to female millennials and Generation Z, it focuses on delivering tailored self-care solutions.Goodiebox ApS, founded in 2012, operates in Copenhagen, Denmark. The company specializes in subscription boxes featuring beauty and lifestyle products. Its founders include Bintang Mahacakrie and Lise Hjorth, with Christian Samsø and Rasmus Schmiegelow in key leadership roles. In June 2019, Goodiebox raised EUR 5.7 million in Series A funding, co-led by Vaekstfonden and inQvation, bringing the total amount raised to EUR 5.7 million.Goodiebox is primarily engaged in the subscription box business, offering a curated selection of beauty and lifestyle products aimed at enhancing personal care experiences for its customers. The core product offering includes monthly subscription boxes featuring a variety of skincare, haircare, and wellness items, tailored to meet the individual preferences of subscribers. The customer base mainly consists of female consumers, focusing on millennials and Generation Z who are interested in beauty and wellness trends. Goodiebox operates in several geographical markets, including Denmark, Sweden, Norway, and the Netherlands, catering to a diverse clientele in the European market.Goodiebox generates revenue through a subscription-based model, where customers pay a recurring fee to receive their monthly box of curated products. The pricing structure varies depending on the subscription length, with discounted rates available for multi-month plans. Flagship offerings may include exclusive or limited-edition products not commonly found in retail settings, enhancing the value for subscribers. Goodiebox’s revenue is supported by partnerships with beauty brands for promotional collaborations or co-branded offerings within subscription boxes.Goodiebox plans to expand its product offerings and explore new markets for growth. The recent funding of EUR 5.7 million raised in June 2019 will support these initiatives, which may include launching new product lines and entering additional European markets. Specific details on new products or timelines for expansion are currently not disclosed.

## Funding rounds

- Series A, Jun 7, 2019, $6.5M — Vaekstfonden, inQvation

## Investors

- Vaekstfonden (https://capitalatlas.ai/funds/vaekstfonden) — Series A
- inQvation — Series A