# GoodGood

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goodgood

- Industry: Retail
- Headquarters: Toronto, Canada
- Website: www.goodgood.co/
- Total disclosed funding: $5.1M
- Latest round: Seed (Dec 7, 2021)
- Investors on record: 4

## About

Based in Ontario, Canada, and founded in 2021 by its CEO, Robert Kim, and co-founder, Kris Linney. GoodGood operates as a retail company that provides an online marketplace for treats, niche beverages, and craft items. In December 2021, GoodGood raised CAD 6.5 million in seed funding from BKCM, Golden Ventures, Maple VC, and Tet Ventures. The funding valued GoodGood at USD 30 million.

The GoodGood platform offers beverages including ice cream pints, frozen treats, ice cream bundles, drinks, Seltzers, sparkling bevys, water, sodas & mixers, kombucha, functional bevys, iced tea, coffee, juices, candy, sweets, chocolates, chips, crunchy stuff, jerky, nuts, bars, healthy-ish snacks, kiddo snacks, frozen pizzas, meals, coffee, tea, milk, oil, sauce, seasonings, housewares, wine cellar, gluten-free cookies, and paleo puffs.

GoodGood generates revenue by selling treats, niche beverages, and craft items starting at CAD 0.99.

GoodGood will use the seed funding to accelerate growth and make it easier for communities to connect with their favorite makers and artisans.

## Funding rounds

- Seed, Dec 7, 2021, $5.1M — Golden Ventures, BKCM, Maple VC, Tet Ventures

## Investors

- Golden Ventures (https://capitalatlas.ai/funds/golden-ventures) — Seed
- BKCM — Seed
- Maple VC (https://capitalatlas.ai/funds/maple-vc) — Seed
- Tet Ventures (https://capitalatlas.ai/funds/tet-ventures) — Seed