# GoodFit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goodfit

- Industry: Software
- Headquarters: London, UK
- Website: www.goodfit.io/
- Total disclosed funding: $26M
- Latest round: Series A (Oct 24, 2026)
- Investors on record: 6

## About

Based in the U.K., GoodFit Limited offers a configurable data platform that enhances go-to-market strategies, enabling clients to effectively target markets and optimize sales outreach based on tailored insights.GoodFit Limited, founded in 2020 and headquartered in London, UK, specializes in providing a data platform for go-to-market strategies. The company recently secured USD 13.00 mn in Series A funding on September 29, 2025, led by Notion Capital, with additional support from Salica Investments and others. The founder's background details are not available.Goodfit.io provides a data platform designed to enhance go-to-market (GTM) strategies for its clients. The platform allows users to map target markets, enrich accounts with pertinent insights, and define buyer personas, all tailored to a company's specific needs. This configurability enables businesses to prioritize accounts and segment them based on internal criteria, which helps eliminate guesswork for sales representatives. The platform supports various GTM motions, including sales development representatives (SDRs), account-based marketing (ABM), and programmatic outreach. Goodfit.io primarily serves commercial leaders across multiple industries who require a data-driven approach to streamline their sales processes and improve outreach effectiveness.Goodfit.io generates revenue through a subscription-based model, offering various tiers of access to its data platform and services. Clients typically engage in annual contracts that provide them with the necessary tools to implement and scale their GTM strategies effectively. The company's offerings include flagship services that allow clients to enrich data on target accounts and automate outreach efforts across multiple channels. By collaborating with clients to define their specific data needs, Goodfit.io ensures that its services deliver tailored insights that enhance sales effectiveness and marketing outreach, providing access to the platform along with ongoing support.In September 2025, GoodFit Limited raised USD 13.00 mn in Series A funding, led by Notion Capital, to expand access to more companies and accelerate the development of AI-driven go-to-market tools. The company plans to launch new products designed to enhance GTM strategies and is targeting expansion into additional markets in North America and Europe to cater to a broader client base.

## Funding rounds

- Series A, Oct 24, 2026, $13M — Notion Capital
- Series A, Sep 29, 2025, $13M — Inovia Capital, Notion Capital, Salica Investments, Robin Capital, Common Magic, Andrena Ventures

## Investors

- Inovia Capital (https://capitalatlas.ai/funds/inovia-capital) — Series A
- Notion Capital (https://capitalatlas.ai/funds/notion-capital) — Series A
- Salica Investments (https://capitalatlas.ai/funds/salica-investments) — Series A
- Robin Capital (https://capitalatlas.ai/funds/robin-capital) — Series A
- Common Magic (https://capitalatlas.ai/funds/common-magic) — Series A
- Andrena Ventures (https://capitalatlas.ai/funds/andrena-ventures) — Series A