# Goodfair

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goodfair

- Industry: Internet
- Headquarters: Houston, US
- Website: www.goodfair.com
- Total disclosed funding: $3.6M
- Latest round: Seed (Mar 25, 2021)
- Investors on record: 10

## About

Goodfair Inc. is a sustainable fashion company specializing in certified pre-loved apparel and accessories, aimed at environmentally conscious consumers seeking stylish alternatives to fast fashion.Goodfair Inc., founded in 2018 in Houston, US, offers a range of second-hand clothing and accessories. Co-founded by Jonathan Millar and Topper Luciani, the company has secured three funding rounds, with the latest being a Seed round in March 2021, where they raised USD 3.60 mn led by Imaginary Ventures, among other investors. The company has not undergone significant pivots in its business strategy and operates independently without known subsidiaries.Goodfair specializes in offering certified pre-loved apparel and accessories, targeting environmentally conscious consumers interested in sustainable fashion. Their product lineup includes flannel shirts, sweatshirts, jackets, and t-shirts, all sourced from second-hand materials. The company promotes a 'No New Things' philosophy, focusing on garment reuse and recycling to combat environmental impacts associated with fast fashion, appealing to eco-conscious shoppers across the United States.Goodfair generates revenue through direct-to-consumer sales of its pre-loved apparel via their e-commerce platform. Customers can browse, select, and purchase items directly from the Goodfair website, with individual pricing for each product category and promotional offers like free shipping on larger orders. This straightforward transaction structure is designed to enhance the customer experience and foster a loyal customer base committed to sustainability.In March 2021, Goodfair Inc. raised USD 3.60 mn in Seed funding to develop new technologies addressing social and environmental challenges and invest in companies that create products reflecting changing consumer needs. The company plans to expand its product range and potentially enter new geographic markets, although specific details on new product launches or market regions have not been disclosed yet.

## Funding rounds

- Seed, Mar 25, 2021 — Cross Culture Ventures, M Ventures, MaC Venture Capital
- Seed, Aug 5, 2020, $3.6M — Capital Factory, Amplify, Global Founders Capital, Texas Ventures, Imaginary Ventures, Watertower Ventures, MaC Venture Capital, Willow Ventures, LLC

## Investors

- Capital Factory (https://capitalatlas.ai/funds/capital-factory) — Seed
- Amplify (https://capitalatlas.ai/funds/amplify) — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- Texas Ventures (https://capitalatlas.ai/funds/texas-ventures) — Seed
- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Seed
- Watertower Ventures (https://capitalatlas.ai/funds/watertower-ventures) — Seed
- MaC Venture Capital (https://capitalatlas.ai/funds/mac-venture-capital) — Seed
- Willow Ventures, LLC — Seed
- Cross Culture Ventures (https://capitalatlas.ai/funds/cross-culture-ventures) — Seed
- M Ventures (https://capitalatlas.ai/funds/m-ventures) — Seed