# Goodee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goodee

- Industry: Consumer Products
- Headquarters: Montreal, Canada
- Website: www.goodeeworld.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Oct 29, 2020)
- Investors on record: 4

## About

Goodee operates a curated marketplace dedicated to providing sustainable home and garden products. It focuses on thoughtful design while promoting eco-friendly living, catering to consumers who value both aesthetics and environmental responsibility.Founded in 2018 by Byron Peart and Dexter Peart, Goodee is based in Montreal, Canada. The company is recognized for its unique curated marketplace that emphasizes sustainability. As part of its growth strategy, Goodee has successfully completed three deals, with its most recent funding round being a Seed round, raising CAD 2.000 mn on February 1, 2022. BDC Capital led the latest round, with participation from other investors including Good & Well and Marigold Capital. Overall, Goodee has raised a total of CAD 2.000 mn.Goodee operates as a curated marketplace that emphasizes a commitment to sustainability and thoughtful design. Its primary offerings include a diverse range of home and garden products, meticulously selected by an in-house sustainability team. The product range includes garden tools, indoor and outdoor furniture, and decorative items designed to enhance outdoor spaces. Customers include environmentally conscious consumers and gift shoppers, primarily in urban centers across North America, where sustainability trends are on the rise.Revenue generation at Goodee comes from direct-to-consumer transactions on its online marketplace platform. Customers can explore a curated selection of products ranging from CAD 16.00 to over CAD 95.00 for individual items. The marketplace supports one-time purchases and encourages customer loyalty through exclusive discounts and curated options, focusing on high-quality offerings that resonate with consumer values around sustainability and design.Goodee aims to expand its product offerings and enhance its marketplace features following its recent funding round. The funding raised on February 1, 2022, will be allocated towards designing and launching upcoming new products that align with its sustainability ethos. Additionally, the company is exploring expansion into new geographic regions, specifically targeting markets in the U.S. with an expected launch by late 2023. This strategic investment will support Goodee's initiatives to reach a broader audience and solidify its commitment to sustainable living.

## Funding rounds

- Seed, Oct 29, 2020, $1.5M — BDC Capital, Marigold Capital, Good & Well
- Seed, Jun 3, 2019 — Business Development Bank of Canada, Good & Well

## Investors

- Business Development Bank of Canada — Seed
- Good & Well (https://capitalatlas.ai/funds/good-well) — Seed
- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Seed
- Marigold Capital (https://capitalatlas.ai/funds/marigold-capital) — Seed