# Good PLANeT Foods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/good-planet-foods

- Industry: Food
- Headquarters: Bellevue, US
- Website: www.goodplanetfoods.com
- Total disclosed funding: $12M
- Latest round: Series A (Jun 26, 2020)
- Investors on record: 5

## About

Good PLANeT Foods Inc. is a company focused on creating high-quality plant-based food products, particularly dairy alternatives, catering to health-conscious individuals and those with dietary restrictions.Good PLANeT Foods Inc., based in Bellevue, US, was founded in 2017. The company specializes in plant-based food products, offering a variety of dairy alternatives. As of June 26, 2020, Good PLANeT Foods raised USD 12.000 mn in a Series A funding round, led by Cleveland Avenue, with participation from GreatPoint Ventures, Lever VC, Stray Dog Capital, and Tasseo Consumer Ecosystem. The company has completed a total of 2 deals since its inception, with David Israel serving as both founder and CEO.Good PLANeT Foods provides a range of plant-based food products, primarily focusing on dairy alternatives such as cheeses and spreads. These offerings are designed to replicate the taste and texture of traditional dairy while being entirely vegan. The products target consumers with dietary restrictions, including lactose-intolerant individuals and those aiming to minimize animal product consumption. Good PLANeT Foods emphasizes sustainability and ethical sourcing in its manufacturing process, distributing its products primarily across North America and Europe through health food retailers, supermarkets, and restaurants that cater to the plant-based market.Good PLANeT Foods employs a multi-faceted revenue model incorporating direct-to-consumer sales, partnerships with retailers, and wholesale distribution. Retailers and wholesalers purchase products in bulk for retail display, while direct sales provide consumers with the opportunity to buy directly from the company. The pricing of their flagship products reflects the premium positioning of plant-based items. This business model supports a stable revenue stream as both retail partners and consumers show increasing interest in plant-based alternatives, bolstered by Good PLANeT Foods' focus on quality and sustainability.In May 2020, Good PLANeT Foods raised USD 12.000 mn in Series A funding, which will be used to support the development of new plant-based products and expand into new geographic markets. The company is exploring opportunities to launch additional products aimed at health-conscious consumers while targeting expansion into European markets by 2023. The recent funding will facilitate these initiatives and help the company strengthen its market presence.

## Funding rounds

- Series A, Jun 26, 2020, $12M — GreatPoint Ventures, Stray Dog Capital, Cleveland Avenue, Lever VC, Tasseo Consumer Ecosystem
- Seed, Dec 1, 2019 — Lever VC

## Investors

- Lever VC (https://capitalatlas.ai/funds/lever-vc) — Seed, Series A
- GreatPoint Ventures (https://capitalatlas.ai/funds/greatpoint-ventures) — Series A
- Stray Dog Capital (https://capitalatlas.ai/funds/stray-dog-capital) — Series A
- Cleveland Avenue (https://capitalatlas.ai/funds/cleveland-avenue) — Series A
- Tasseo Consumer Ecosystem (https://capitalatlas.ai/funds/tasseo-consumer-ecosystem) — Series A