# GOOD GOOD

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/good-good

- Industry: Agribusiness
- Headquarters: Osaka-shi, Japan
- Website: http://goodgood.jp
- Total disclosed funding: $0.5M
- Latest round: Series A (Jul 2, 2021)
- Investors on record: 1

## About

Based in Japan, GOOD GOOD Inc. specializes in socially responsible business solutions focused on producing and retailing premium meat products, particularly through its brand GOODGOODMEAT.GOOD GOOD Inc. is engaged in the production and retail of high-quality meat products, founded in 2018 and headquartered in Osaka-shi, Japan. The company has completed a total of 3 deals, with its most recent being a Series A round on June 30, 2023, where they raised JPY 50.000 mn from Minato Capital, totaling JPY 50.000 mn raised to date. The company was co-founded by Gardar Stefansson and Kyle Jordan, with Gardar Stefansson serving as the current CEO.GOOD GOOD Inc. specializes in the development of socially conscious business solutions, particularly through its brand GOODGOODMEAT, which focuses on the production and retail of high-quality meat products. The company employs next-generation livestock farming, using pasture-raised animals and sustainable agricultural practices to meet the rising consumer demand for healthy and ethically sourced meat. Their core offerings include premium beef from their own farms in regions like Kumamoto Prefecture and Hokkaido, alongside partnerships with select farms throughout Japan, targeting health-conscious consumers, restaurants, and retailers seeking high-quality meat options.GOOD GOOD Inc. generates revenue through a direct-to-consumer sales model and partnerships with retailers and restaurants, focusing on high-quality meat products. They facilitate customer engagement through a subscription service and one-time purchases for special occasions. Pricing reflects the quality and sustainable sourcing practices associated with their flagship offerings, promoting transparency and quality in their financial dynamics.In June 2023, GOOD GOOD Inc. raised JPY 50.000 mn in a Series A funding round to support its future growth strategy. The company plans to launch new product lines designed for health-conscious consumers and expand its market presence into additional geographic regions. Specific targets for expansion include entering new cities across Japan, aiming for completion by late 2024. The recent funding will be utilized to enhance product development and bolster marketing efforts to support these initiatives.

## Funding rounds

- Series A, Jul 2, 2021, $0.5M — Minato Capital

## Investors

- Minato Capital (https://capitalatlas.ai/funds/minato-capital) — Series A