# Good Game Well Played

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/good-game-well-played-pty

- Industry: Education/Training
- Headquarters: Sydney, Australia
- Website: www.ggwpacademy.com/
- Total disclosed funding: $13M
- Latest round: Seed (Mar 21, 2022)
- Investors on record: 6

## About

Founded in 2018 by its CMO, Cassie Puah, CEO, Jacquie Garrett, and CTO, John Keto, and based in New South Wales, Australia, Good Game Well Played Pty Ltd., also known as GGWP Academy, operates an e-learning and influencer marketplace platform that provides knowledge, experience, and skills based solutions for gaming industry. In November 2020, Good Game Well Played Pty Ltd raised AUD 0.42 million in seed funding led by investor Eleanor Ventures, with participation from  investors, Scale Investors and StartMate. As of 2023, the company has a client base including companies like Logitech, Ubisoft, Casio, and many more.

The company offers various learning solutions that includes different online beginner courses intended to helps gamers in monetization of content creation and live streaming through enhancement of gaming skills and content of the gamers. The company also provides a mobile application platform for sponsorship deals and various digital marketing solutions that includes helping users with audience, analytics, and dealing with trolls.

## Funding rounds

- Seed, Mar 21, 2022, $12M — Riot Games, Sony Innovation Fund, BITKRAFT Ventures, Makers Fund, Griffin Gaming Partners
- Seed, Oct 25, 2021, $1.1M — Flying Fox Ventures

## Investors

- Flying Fox Ventures (https://capitalatlas.ai/funds/flying-fox-ventures) — Seed
- Riot Games — Seed
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Seed
- BITKRAFT Ventures (https://capitalatlas.ai/funds/bitkraft-ventures) — Seed
- Makers Fund (https://capitalatlas.ai/funds/makers-fund) — Seed
- Griffin Gaming Partners (https://capitalatlas.ai/funds/griffin-gaming-partners) — Seed