# Good Brands

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/good-brands

- Industry: Consumer Products
- Headquarters: Saint-Ouen, France
- Website: www.typology.com
- Total disclosed funding: $25M
- Latest round: Series A (Jan 4, 2023)
- Investors on record: 4

## About

Good Brands SAS, operating through its brand Typology, specializes in the formulation and distribution of natural, vegan skincare and haircare products designed to address diverse consumer needs.Founded by Ning Li and Tyra Seals, Good Brands SAS operates primarily out of Saint-Ouen, France. The company focuses on natural personal care solutions, without known pivots or subsidiaries. On January 4, 2023, it raised EUR 15.02 million in Series A funding from Alven Capital and Singular Ventures, achieving a valuation of EUR 232.84 million post-money.Typology specializes in the formulation and distribution of natural, vegan skincare and haircare products, primarily manufactured in France. Their product range includes face serums, hair treatments, and body care solutions, all utilizing around 90% natural ingredients while excluding sulfates and silicones. Typology addresses various skin and hair concerns such as aging and uneven tone, with offerings primarily marketed online to a diverse customer base in global markets including the United States, United Kingdom, Germany, and Japan.In the most recent fiscal year 2023, Typology reported a revenue of EUR 51.81 mn and an EBITDA of EUR 7.71 mn. The company's revenue model is based on direct-to-consumer sales through their e-commerce platform, featuring a premium pricing approach with flagship products like the "Sérum Teinté Vitamine C + Aloe Vera" priced at EUR 29.50. Their subscription services further enhance customer retention and ensure consistent revenue generation.With the recent Series A funding of EUR 15.02 million raised in January 2023, Good Brands plans to invest in the development of new product lines aimed at expanding their current range. The company targets geographic expansion into additional key markets in Europe and Asia by the end of 2024, aligning with its growth strategy to increase global presence. The funding will support these initiatives, focusing on enhancing product offerings and entering new regions.

## Funding rounds

- Series A, Jan 4, 2023, $16M — Alven, Singular Ventures
- Seed, Nov 23, 2018, $9.4M — Alven, Firstminute Capital, NJJ Capital

## Investors

- Alven (https://capitalatlas.ai/funds/alven) — Seed, Series A
- Firstminute Capital (https://capitalatlas.ai/funds/firstminute-capital) — Seed
- NJJ Capital — Seed
- Singular Ventures (https://capitalatlas.ai/funds/singular-ventures) — Series A