# Goldfish Social

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goldfish-social

- Industry: Software
- Headquarters: New York, US
- Website: www.cohley.com
- Total disclosed funding: $6.5M
- Latest round: Seed (Jul 15, 2021)
- Investors on record: 3

## About

Goldfish Social, Inc. delivers a robust content generation platform that empowers consumer brands to create high-quality user-generated content, product reviews, and influencer activations, enhancing their digital marketing strategies.Founded in 2016, Goldfish Social, Inc. specializes in content generation for consumer brands. The company is headquartered in New York City, USA, and has successfully closed 3 deals. Its most recent funding round was a Seed round in July 2021, raising USD 5.00 mn led by Right Side Capital Management and Active Capital, with Bridge Bank participating. The CEO is Tom Logan, and he co-founded the company with Erik Graber.Cohley offers a comprehensive content generation platform designed to assist consumer brands in creating high-quality user-generated content (UGC), product reviews, influencer activations, and professional photography. The platform enables brands to utilize Creative Briefs to specify their content needs and to identify suitable creators through a meticulous Creator Vetting process. This solution addresses key challenges in content marketing, such as increasing content quality, managing creator relationships, and optimizing performance across various digital channels. Cohley primarily serves mid-market and enterprise-level brands, particularly those in the eCommerce sector, which typically generate over USD 10 mn in annual revenue and offer a diverse product range. The platform's client base includes CVS, Henkel, and Imperfect Foods, operating across North America and Europe, focusing on regions with a strong online retail presence.Cohley's revenue model is based on a subscription structure where brands pay to access the platform's suite of services and tools, enabling efficient content generation. Clients engage through a self-service platform that streamlines management and approval processes, facilitating smooth transactions and content delivery. The service includes features for both content generation and influencer management, providing a comprehensive approach to digital marketing. Cohley’s pricing plans accommodate varying client needs, although specific figures for individual services are not publicly disclosed. The platform offers brands the ability to produce diverse content types while ensuring ownership and usage rights, enhancing the value proposition for its enterprise clients.In July 2021, Goldfish Social, Inc. raised USD 5.00 mn in Seed funding to enhance its integration suite with strategic partners like Attentive, Yotpo, Klaviyo, and AdRoll. This funding will enable clients to utilize and test assets across their digital marketing stacks. The company plans to expand its workforce by year-end and open new offices in Atlanta and Salt Lake City.

## Funding rounds

- Seed, Jul 15, 2021, $5M — Right Side Capital Management, Active Capital, Bridge Bank
- Seed, Jan 3, 2020, $1.5M — Right Side Capital Management, Active Capital

## Investors

- Right Side Capital Management (https://capitalatlas.ai/funds/right-side-capital-management) — Seed
- Active Capital (https://capitalatlas.ai/funds/active-capital) — Seed
- Bridge Bank — Seed