# GoGood

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gogood

- Industry: Healthcare IT
- Headquarters: Florianopolis, Brazil
- Website: www.gogood.com.br
- Total disclosed funding: $0.1M
- Latest round: Seed (Jun 27, 2018)
- Investors on record: 3

## About

GoGood provides a comprehensive employee well-being benefits platform, enhancing workforce health through customized packages for access to gyms, health consultations, and mental health services.Founded in 2016 by Bruno Rodrigues and Leonardo de Miranda Borba, GoGood is headquartered in Florianopolis, Brazil. The company specializes in employee well-being benefits and has undergone strategic pivots to focus on wellness services. As of December 2022, GoGood raised USD 0.050 mn in a SEED funding round, primarily from Plug and Play Ventures and Porto Seguro Capital, totaling USD 0.050 mn raised over 3 deals.GoGood offers a comprehensive employee well-being benefits platform that integrates access to a vast network of gyms and various wellness services. The core product allows companies to customize benefit packages that include discounted gym memberships, access to health consultations, and mental health services such as sessions with psychologists and psychiatrists. Additionally, GoGood provides general practitioner consultations along with specialized medical services, all aimed at enhancing employee well-being and engagement. The service is designed for businesses looking to support their workforce's physical and mental health, enhancing employee satisfaction and retention. GoGood operates primarily in Brazil, leveraging a diverse client base that includes companies seeking to improve employee benefits in urban centers across the country.GoGood generates revenue through a subscription model where businesses pay a monthly fee based on the total number of employees enrolled in the benefit program. This structure allows companies to select and customize their wellness offerings, which can include gym access, health consultations, and insurance options tailored to their workforce needs. The pricing is designed to provide companies with significant discounts on wellness services, facilitating easy access for employees. Transactions occur between GoGood and corporate clients, with an emphasis on partnerships that enhance employee engagement and well-being. This B2B model positions GoGood as a strategic partner in promoting health and wellness within the corporate sector.In December 2022, GoGood raised USD 0.050 mn in a SEED funding round, which will be used to expand its operations, particularly in the southern region of Brazil. The company plans to enhance its product offerings and further penetrate new geographic markets to support the growing demand for employee wellness services.

## Funding rounds

- Seed, Jun 27, 2018 — Canary
- Seed, Jan 1, 2017, $0.1M — Plug and Play, Porto Seguro Capital

## Investors

- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Porto Seguro Capital (https://capitalatlas.ai/funds/porto-seguro-capital) — Seed
- Canary (https://capitalatlas.ai/funds/canary) — Seed