# GoCo.io

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/goco-io

- Industry: Software
- Headquarters: Houston, US
- Website: www.goco.io
- Total disclosed funding: $4M
- Latest round: Series A (Jun 4, 2018)
- Investors on record: 2

## About

GoCo.io Inc. is a digital platform that simplifies HR management, payroll, and benefits administration, specifically tailored for small to mid-sized businesses, enhancing efficiency across various industries.Founded in 2015 in Houston, US, GoCo.io Inc. provides a cloud-based HR platform designed to streamline human resources for small and mid-sized businesses. The company was co-founded by Jason Wang, Michael Gugel, and Nir Leibovich, with Nir Leibovich serving as CEO. GoCo has completed five funding deals, with the latest round occurring on April 23, 2025, where ATX Venture Partners was the lead investor. To date, GoCo has raised a total of USD 15.00 mn.GoCo is a comprehensive HR software platform designed to streamline human resource management, payroll, and benefits administration for small and mid-sized businesses. Its core product offerings include solutions for recruiting, new hire onboarding, core HR functionalities, talent management, benefits administration, time and attendance tracking, payroll processing, and compliance management. Designed to alleviate the burdens of manual processes and administrative duties, GoCo's platform integrates various workflows, allowing businesses to manage HR responsibilities more efficiently. The software caters to diverse industries, including healthcare, education, retail, construction, and nonprofit sectors, and serves a client base of over 15,000 businesses across the United States.GoCo generates revenue primarily through subscription-based pricing models tailored to small and mid-sized enterprises. Clients typically enter contracts to access GoCo's suite of HR software solutions, which includes flagship products such as payroll processing and benefits administration tools. The subscription structure is tiered, providing different service levels based on the specific needs of the client, thereby accommodating varying scales of HR operations. Revenue is derived from these subscription plans, where businesses pay recurring fees for access to GoCo's platform, ensuring continuous support and updates. This transactional model fosters long-term relationships with clients, enhancing customer retention and promoting client success through ongoing service delivery.In April 2025, Intuit, Inc. agreed to acquire GoCo.io Inc. from Fidelity National Financial, Inc., ATX Venture Partners, GIS Strategic Ventures, Salesforce Ventures, and UpCurve, Inc. Financial terms were not disclosed. The acquisition will assist Intuit, Inc. in scaling and enhancing productivity and profitability for mid-market businesses.

## Funding rounds

- Series A, Jun 4, 2018, $4M — ATX Venture Partners, UpCurve, Inc.

## Investors

- ATX Venture Partners (https://capitalatlas.ai/funds/atx-venture-partners) — Series A
- UpCurve, Inc. — Series A