# Go Try It On

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/go-try-it-on

- Industry: Internet
- Headquarters: New York, US
- Website: www.gotryiton.com
- Total disclosed funding: $3M
- Latest round: Series A (Aug 12, 2011)
- Investors on record: 2

## About

Go Try It On is a technology company that provides augmented reality solutions for the retail sector, enabling consumers to virtually try on clothing and accessories to enhance their online shopping experience.Founded in 2009 and headquartered in New York, US, Go Try It On specializes in developing AR platforms for retail. In June 2013, the company was acquired by Rent the Runway, Inc., gaining access to a substantial user database of 400,000 shoppers. The company has completed a total of 3 deals, with its most recent funding round being a Series A investment amounting to USD 3.00 mn from investors including Index Ventures and SPA Investments, totaling USD 3.00 mn raised.Go Try It On specializes in providing innovative solutions for the retail and consumer goods sectors, focusing on enhancing customer engagement through interactive experiences. The company's core offerings include augmented reality (AR) platforms that enable users to virtually try on products such as clothing, accessories, and cosmetics before making a purchase. These services are designed to reduce the uncertainty often associated with online shopping, thus improving customer satisfaction and reducing return rates. Go Try It On's client base primarily consists of e-commerce retailers and brands seeking to leverage technology to enhance their online shopping experience across various geographical regions, including North America, Europe, and parts of Asia.Go Try It On generates revenue through a subscription-based model, offering tiered pricing plans that cater to different business sizes and needs. Retailers subscribe to the platform, gaining access to AR technology and customer analytics tools, which enhance the shopping experience and drive sales while reducing returns. Partnerships with larger retail chains also facilitate bulk service agreements, solidifying Go Try It On's market presence, with pricing plans varying based on service level and user count.Post-acquisition by Rent the Runway in June 2013, Go Try It On plans to leverage its expanded database for developing new products and features aimed at enhancing user experience. The company is focusing on expanding its presence in North America, Europe, and parts of Asia over the next few years. The recent funding will support the development of enhanced AR capabilities and marketing initiatives to target new markets and customer segments.

## Funding rounds

- Series A, Aug 12, 2011, $3M — Index Ventures, SPA Investments
- Seed, Nov 4, 2010 — Index Ventures

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Seed, Series A
- SPA Investments — Series A