# Go Swag

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/go-swag

- Industry: Business Support Services
- Headquarters: Glasgow, UK
- Website: www.goswag.com/
- Total disclosed funding: $4M
- Latest round: Seed (Mar 31, 2026)
- Investors on record: 2

## About

Go Swag is a UK-based company specializing in premium branded corporate gifts aimed at enhancing brand visibility and employee engagement through tailored gifting solutions and innovative technology.Founded in 2020 and headquartered in Glasgow, UK, Go Swag focuses on providing personalized corporate gifting solutions. Founded by Conor McKenna and Ben Greenock. In May 2026, Go Swag raised GBP 3.75 million in venture funding led by new investor Mercia Asset Management, with participation from another new investor Techstart Ventures. Individual investors also participated in the round. The company provides a range of services, including customized welcome packs, event giveaways, milestone celebrations, and sales incentives. Utilizing innovative technology, Go Swag streamlines the gifting process through features like custom branded Claim Pages™, simplifying the gift claiming and distribution process. The company serves a diverse client base across various industries, including large enterprises and small businesses, with a focus on global markets such as North America, Europe, and Asia.Go Swag operates under a transactional revenue model primarily structured around B2B engagements, where businesses procure branded merchandise for employee engagement and promotional activities. Revenue is generated through sales of their core offerings, which include personalized welcome packs and event giveaways. The pricing structure accommodates various budgets, with options for high-end customizations that appeal to larger corporations. The company emphasizes sustainability in its products, meeting customer demand for eco-friendly solutions while positioning itself favorably in the competitive market for branded corporate gifts.The company will use the May 2026 funding to accelerate international expansion, establish new warehouse infrastructure, grow its workforce, and invest in automation and product development.

## Funding rounds

- Seed, Mar 31, 2026, $4M — Mercia Asset Management, Techstart Ventures

## Investors

- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Seed
- Techstart Ventures (https://capitalatlas.ai/funds/techstart-ventures) — Seed