# Go North Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/go-north-group

- Industry: Business Support Services
- Headquarters: Göteborg, Sweden
- Website: www.gonorth.co
- Total disclosed funding: $8.3M
- Latest round: Seed (Apr 4, 2022)
- Investors on record: 1

## About

Based in Sweden, and founded in 2020, Go North operates as an e-commerce aggregator platform. In April 2022, Go North raised SEK 77.5 million in seed funding led by eEquity. As of 2024, the company is led by its CEO, Ryan Looysen.

Go North provides resources to entrepreneurs by allowing them to sell their Amazon FBA brand and receive funds to move forward with their business, allowing clients to have an acquisition rate and accelerate brand profitability. As of 2022, the company’s portfolio has 11 brands, including Johan and John, Pinnacle Cookery, VETRA, Gondola, Armcare2go, and more.

The company plans to use the April 2022 funds to continue to expand operations and its business reach.

## Funding rounds

- Seed, Apr 4, 2022, $8.3M — eEquity

## Investors

- eEquity (https://capitalatlas.ai/funds/eequity) — Seed