# Go Colors

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/go-colors

- Industry: Retail
- Headquarters: Chennai, India
- Website: www.gocolors.com
- Total disclosed funding: $25M
- Latest round: Series B (Jan 16, 2018)
- Investors on record: 2

## About

Founded in 2010 by Gautam Saraogi, and based in Tamil Nadu, India, Go Fashion (India) Limited, trading under the name Go Colors, operates as a provider of an online e-commerce platform that designs and offers a range of branded bottom wear for women. In December 2022, Go Colors raised INR 360 million in venture funding from investor Franklin India Smaller Companies Fund. The firm trades on both NSE (National Stock Exchange) and BSE (Bombay Stock Exchange) under the ticker symbols GOCOLORS and 543401 respectively.



The firm offers a range of traditional and western bottom wear for women in a wide variety of colors, prints, and textures for adults, plus size, and kids through various online vendors. The firm’s offerings include bottom-wear products, including churidars, leggings, palazzos, trousers, casual pants, patiala, harem pants, jeggings, jeans, loungewear, activewear, and more.

## Funding rounds

- Series B, Jan 16, 2018, $16M — ICICI Venture
- Series A, Dec 2, 2014, $9.6M — Hong Shan

## Investors

- Hong Shan — Series A
- ICICI Venture (https://capitalatlas.ai/funds/icici-venture) — Series B