# Glucobit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/glucobit

- Industry: Travel & Leisure
- Headquarters: Atlanta, US
- Website: www.reframeapp.com
- Total disclosed funding: $1.4M
- Latest round: Seed (Mar 8, 2021)
- Investors on record: 1

## About

Based in Atlanta, GA, Glucobit Inc is a health technology company that focuses on promoting healthier drinking habits through its evidence-based application, Reframe, designed to support users in reducing alcohol consumption and fostering mindful drinking.Glucobit Inc, founded in 2018 in Atlanta, GA, USA, is dedicated to developing innovative solutions for healthier drinking habits. The company raised USD 1.4 mn in Seed funding in March 2021, led by Atlanta Ventures. The founding team includes Beau Milliken, Bridget Goldberg, Edoardo Ortiz, Jen Soriano, Sam Warman, Vedant Pradeep, and Ziyi Gao, with Vedant Pradeep currently serving as CEO.Reframe is an evidence-based application designed to assist users in building healthier drinking habits, focusing specifically on reducing alcohol consumption and promoting mindful drinking. Its core offerings include a structured program developed by mental health and medical experts, which encompasses daily tasks, informative courses, and community support tailored to diverse groups, such as LGBTQIA+ individuals and parents. The platform provides users with a comprehensive toolkit, including meditation sessions and interactive games, to address cravings and foster healthier relationships with alcohol. Reframe’s services are accessible through its mobile application, targeting users primarily in the United States, Canada, the United Kingdom, Australia, and New Zealand, where the demand for alcohol reduction and wellness solutions is significant.Reframe generates revenue primarily through subscription models, allowing users to access its comprehensive program and community features. The subscription structure includes various pricing plans that cater to different user needs, enabling individuals to choose the level of service that best fits their requirements. By providing an all-in-one platform for alcohol reduction, Reframe offers value through engagement in its evidence-based courses and community support, facilitating a direct-to-consumer transaction model. This approach allows for a recurring revenue stream as users subscribe for continued access to the app's resources and tools. The company’s flagship offerings, rooted in neuroscience-based methodologies, underscore its commitment to delivering effective solutions for alcohol consumption reduction.In March 2021, Glucobit Inc raised USD 1.4 mn in Seed funding, which will be utilized to enhance product features. The company is focused on launching new product capabilities designed to better serve its users. Additionally, Glucobit plans to expand its services into new geographic markets, targeting specific regions such as Europe and Asia by the end of 2023.

## Funding rounds

- Seed, Mar 8, 2021, $1.4M — Atlanta Ventures

## Investors

- Atlanta Ventures (https://capitalatlas.ai/funds/atlanta-ventures) — Seed