# Gloss Ventures Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gloss-ventures-holdings

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.glossventures.com/
- Total disclosed funding: $15M
- Latest round: Series A (Dec 9, 2024)
- Investors on record: 1

## About

Founded in 2020 and based in Los Angeles, US, Gloss Ventures Holdings, Inc. specializes in creator-driven marketing initiatives. The company was co-founded by Tobias Töpel and others. In January 2025, Gloss Ventures Holdings, Inc. raised USD 15 million in Series A funding from Peterson Partners.

Gloss Ventures specializes in creator-fueled omni-channel brands, focusing on enhancing brand visibility and engagement through marketing strategies. The company’s core product offerings include majority stakes in distinct brands that leverage creator marketing and social commerce to reach wider audiences and drive sales across various platforms. The brands aim to solve issues related to brand differentiation and consumer engagement in highly competitive markets. The firm operates in several geographical markets, including North America and Europe, utilizing local creators to connect with consumers in those regions. This approach increases brand awareness and facilitates a seamless shopping experience for end users, who benefit from the personal touch that creator-driven marketing provides.

The company generates revenue primarily through strategic partnerships and investments in its portfolio of brands. Revenue is structured around performance-based agreements, where compensation is linked to sales generated through marketing efforts.

The organization plans to use the January 2025 funding to support team, product, marketing, and retail expansion.

## Funding rounds

- Series A, Dec 9, 2024, $15M — Peterson Partners

## Investors

- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Series A