# GlobalValue Food and Condiments Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/globalvalue-food-and-condiments-private

- Industry: Food
- Headquarters: Mumbai, India
- Website: www.spice-story.in
- Total disclosed funding: $0.5M
- Latest round: Seed (Feb 8, 2022)
- Investors on record: 8

## About

Based in Maharashtra, India, and founded in 2019 by CEO, Soumyadeep Mukherjee, and CMO, Gayatri Gogate, Globalvalue food and condiments Pvt ltd, doing business through its brand Spice Story, operates as a producer and seller of sauces and dips in modern-day easy bottles. In March 2022, Global Value Foods Pvt Ltd raised an undisclosed amount of venture funding led by new investor Agility Venture Partners, with participation from other new investors Maxar.VC, NAFA Capital Advisors, and individual investors.

Spice Story offers a range of sauces, dips, chutneys, and condiments in daily-use recyclable bottles. It markets its products through a combination of physical and online channels like the company’s website, Amazon, Flipkart, Big Basket, Cred, and many more. The company also provides recipes through its website and YouTube channel. As of 2022, the company serves its products to 23,000 pin codes in India.

The company generates revenue by selling chutneys ranging from INR 99 to INR 400 and sauces ranging from INR 125 to INR 225. As of 2022, the company had sold around five lakh units.

The company plans to use the March funding to build a distribution network and test the scalability of the business on its online platforms. The company also plans to expand into newer categories like Indian spices, and ready-to-cook food products.

## Funding rounds

- Seed, Feb 8, 2022, $0.3M — GLT Capital Advisors, LVX, Ventureland Asia, Agility Venture Partners, NAFA Capital Advisors, Maxar.vc
- Seed, Mar 1, 2021, $0.2M — Venture Catalysts, Sat Industries Limited

## Investors

- Venture Catalysts (https://capitalatlas.ai/funds/venture-catalysts) — Seed
- Sat Industries Limited — Seed
- GLT Capital Advisors — Seed
- LVX (https://capitalatlas.ai/funds/lvx) — Seed
- Ventureland Asia (https://capitalatlas.ai/funds/ventureland-asia) — Seed
- Agility Venture Partners (https://capitalatlas.ai/funds/agility-venture-partners) — Seed
- NAFA Capital Advisors (https://capitalatlas.ai/funds/nafa-capital-advisors) — Seed
- Maxar.vc — Seed