# Gljy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gljy

- Industry: Consumer Products
- Headquarters: Chengdu, China
- Website: www.gljy.vip
- Latest round: Series B (Mar 18, 2021)
- Investors on record: 4

## About

Established in 1962 in Chengdu, China, Gljy focuses on producing and distributing high-quality traditional Chinese alcoholic beverages, particularly Baijiu. The company aims to cater to both domestic and international markets with its unique offerings.Gljy, also known as Sichuan Guangliang Liquor Co., Ltd., is engaged in the production and distribution of alcoholic beverages, with a strong emphasis on Baijiu. The company has consistently operated from Chengdu, China, since its inception in 1964. The founder's history is not specified, nor is there mention of any company pivots or subsidiaries. The latest significant funding round was a Series B in March 2021, co-led by returning investor GL Ventures and new investor BAI Fund, with participation from XVC. The financial terms of this deal were not disclosed, and the company has completed a total of 3 deals by 2021.Sichuan Guangliang Liquor Co., Ltd. specializes in the production and distribution of high-quality alcoholic beverages, primarily focusing on traditional Chinese liquors. Their core offerings include a diverse range of Baijiu, a strong distilled spirit made from grains, which is integral to Chinese culture and cuisine. The company's products are crafted using traditional fermentation and distillation techniques, ensuring a unique flavor profile that appeals to both domestic and international markets. Sichuan Guangliang Liquor's customer base includes retail distributors, restaurants, and bars, particularly in regions such as East Asia, Southeast Asia, and select markets in Europe. The end users of these products are predominantly consumers seeking authentic experiences in Chinese dining and celebrations, where Baijiu plays a central role.Revenue for Sichuan Guangliang Liquor Co., Ltd. is generated through a combination of direct sales and partnerships with various distribution channels. The company engages in B2B transactions, supplying its products to wholesalers and retailers, as well as establishing direct-to-consumer sales through promotional events and tastings. The transaction structure typically involves bulk orders from retailers who stock their shelves with the company’s flagship Baijiu offerings, catering to both local and international demands. Pricing plans for their products are structured around competitive market rates, reflecting the quality and cultural significance of their liquors. The company's commitment to excellence positions it favorably within the liquor market, driving consistent revenue generation through both established and emerging consumer preferences.In the wake of the Series B funding round in March 2021, Gljy aims to expand its product line by introducing new variants of Baijiu, with plans for a launch in early 2022. The company is also targeting expansion into markets in North America and Europe by the end of 2023 to increase its global footprint. Funds raised from the recent investment are expected to support these product development and market entry initiatives.

## Funding rounds

- Series B, Mar 18, 2021 — BAI Capital, XVC, GL Ventures
- Series A, Dec 1, 2020 — XVC, GL Ventures
- Angel, Jan 1, 2018 — Ether Capital

## Investors

- Ether Capital (https://capitalatlas.ai/funds/ether-capital) — Angel
- XVC — Series A, Series B
- GL Ventures (https://capitalatlas.ai/funds/gl-ventures) — Series A, Series B
- BAI Capital (https://capitalatlas.ai/funds/bai-capital) — Series B