# Glitch Ads

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/glitch-ads

- Industry: Software
- Headquarters: Dublin, Ireland
- Website: www.glitchads.ai/
- Total disclosed funding: $2.3M
- Latest round: Seed (Nov 2, 2025)
- Investors on record: 4

## About

Based in Ireland, Glitch Ads Limited specializes in optimizing Google Ads campaigns through an AI-driven platform, enhancing digital advertising for businesses of all sizes.Glitch, Inc. is focused on providing AI-based advertising solutions. Founded in 2023, the company is headquartered in Dublin, Ireland. It has completed funding round, raising EUR 2 million in Seed funding led by Elkstone, with participation from Gaingels and HBAN Angel Network.Glitch and returning investor Enterprise Ireland Ads offers an innovative platform that utilizes artificial intelligence to optimize Google Ads campaigns for businesses of varying sizes. Their core product is an AI-driven advertising solution that analyzes client websites, identifies high-potential products, and generates tailored marketing campaigns complete with optimized keywords, compelling ad copy, and strategic bidding strategies. This service is designed to enhance user experience by maximizing return on ad spend while automating daily optimizations of advertising efforts. The target clientele includes small to medium-sized businesses across various industries seeking to improve their online visibility and lead generation capabilities. Glitch Ads operates in multiple geographical markets, primarily focusing on North America, Europe, and select regions in Asia, catering to a diverse range of end-users, including B2B companies and direct-to-consumer brands.Glitch Ads generates revenue through a subscription-based model, where clients pay for access to their AI-driven advertising platform. The transaction structure is built around partnerships with businesses that require effective digital marketing solutions, facilitating a direct-to-consumer approach. Clients typically engage with Glitch Ads by selecting pricing plans that align with their advertising budgets, which may involve tiered subscription fees based on the scale of campaigns and number of ads managed. The service allows users to set monthly budgets and offers continuous performance tracking, ensuring that clients receive value for their investment. Specific pricing plans are not disclosed, but the service's flagship features include real-time bid management and campaign optimization, crucial for maintaining competitive advertising strategies. In November 2025, Glitch, Inc. raised EUR 2 million in seed funding led by new investor Elkstone, with participation from other new investors Gaingels and HBAN Angel Network. Returning investor Enterprise Ireland and Individual investors also participated in the round.The company will use the funding to support international expansion, grow commercial teams, and launch new features such as multi-platform integrations and cross-platform reporting.

## Funding rounds

- Seed, Nov 2, 2025, $2.3M — Gaingels, Elkstone Ventures, Enterprise Ireland, HBAN Angel Network

## Investors

- Gaingels (https://capitalatlas.ai/funds/gaingels) — Seed
- Elkstone Ventures (https://capitalatlas.ai/funds/elkstone-ventures) — Seed
- Enterprise Ireland (https://capitalatlas.ai/funds/enterprise-ireland) — Seed
- HBAN Angel Network — Seed