# GlamST

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/glamst

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.glamst.com
- Total disclosed funding: $0.1M
- Latest round: Series A (Nov 1, 2016)
- Investors on record: 4

## About

GlamST LLC offers innovative virtual makeover solutions utilizing augmented reality, artificial intelligence, and machine learning, allowing users to visualize makeup applications across various platforms before purchasing.GlamST LLC specializes in virtual makeover technology and was founded in 2011 in San Francisco, US. In November 2018, the company became a subsidiary of ULTA Beauty through an acquisition, though financial terms were not disclosed. Carolina Bañales, the founder of GlamST, has a history in the tech industry. The company has completed a total of 3 deals, with the latest funding round being a Seed round in which they raised USD 0.10 mn from 500 Global, bringing the total amount raised to USD 0.10 mn.GlamST specializes in providing customized virtual makeover solutions through the integration of augmented reality (AR), artificial intelligence (AI), and machine learning technologies. Their core product offering enables users to visualize makeup applications in real-time across mobile, web, and in-store platforms. This innovative service addresses the needs of beauty consumers looking for personalized makeup experiences, enhancing their shopping journey by allowing them to try on products virtually before making a purchase. The primary customer base includes beauty retailers and brands, as well as end users in markets such as North America, Europe, and Latin America, who seek to enhance their purchasing decisions through immersive digital experiences. Released under the umbrella of Ulta Beauty, GlamST's technology is designed to integrate seamlessly into existing retail environments, providing a frictionless interface that empowers consumers to experiment with various beauty products.GlamST's revenue model revolves around strategic partnerships and collaborations with beauty retailers and brands, which may involve subscription-based services and direct-to-consumer transactions. The company generates revenue through the licensing of its virtual makeover technology, allowing retail partners to incorporate GlamST's solutions into their digital and physical storefronts. The structure of these transactions typically involves fees for accessing the technology, which could be supplemented by performance-based incentives tied to product sales facilitated by the virtual makeover experience. GlamST's offerings, including popular flagship services that leverage AI-driven makeup simulations, create an engaging shopping experience, ultimately contributing to increased customer retention and sales for their partners.GlamST plans to utilize its recent acquisition to enhance product offerings and expand into new markets. The company is focused on developing new features for its virtual makeover technology, aiming for a rollout in early 2024. Additionally, GlamST is targeting expansion into international markets in Asia and Australia by late 2024, leveraging ULTA Beauty's global reach. The funding from the Seed round will support these initiatives, facilitating the development of advanced technology and marketing strategies to penetrate these new markets.

## Funding rounds

- Series A, Nov 1, 2016 — 500 Global, Reflex Capital, GrowthX Capital, Hunt Technology Ventures
- Seed, May 7, 2015, $0.1M — 500 Global

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- Reflex Capital (https://capitalatlas.ai/funds/reflex-capital) — Series A
- GrowthX Capital (https://capitalatlas.ai/funds/growthx-capital) — Series A
- Hunt Technology Ventures — Series A