# GivePenny

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/givepenny

- Industry: Financial Services
- Headquarters: West Midlands, UK
- Website: www.givepenny.com
- Total disclosed funding: $1.6M
- Latest round: Seed (Mar 31, 2022)
- Investors on record: 1

## About

Based in the UK, and founded in 2015, GivePenny operates as a fundraising company. The company was founded by its CEO Lee Clark. In May 2022, GivePenny Limited raised GBP 1.25 million in seed funding led by Mercia Asset Management.

GivePenny offers a fundraising platform that enables users to exchange information and base donations on various variables, such as the distance traveled, accomplishments, or playlist additions. The company's platform links charities and fundraisers so that they can increase campaign participation, track their fundraising activities using apps like Strava, Twitch, Fitbit, YouTube, and Spotify, and communicate their progress to supporters.

The company generates revenue by offering its services on a subscription-based pricing plan. The plans include 1 campaign credit and 2-3 campaign credits. The charges are GBP 300 per year for the 1 campaign credit and GBP 250 per year for the 2-3 campaign credits.

The company plans to use the funds raised in May 2022 to further enhance the platform and help more charities.

## Funding rounds

- Seed, Mar 31, 2022, $1.6M — Mercia Asset Management

## Investors

- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Seed