# GirlCult

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/girlcult

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Latest round: Series A (Dec 4, 2019)
- Investors on record: 2

## About

Established in 2018 and based in Shanghai, China, GirlCult is a domestic cosmetics brand that sells products via e-commerce platforms. In December 2019, the company closed a series A funding from IDG Capital.

Its products can be divided into eye shadow, lip glaze, blush, highlights, facial makeup and other makeup categories. The product focuses on stylized labels and launches a series of products such as Sunny City, Gorgeous Rock, Religious Legend, Emotional Gills, and Red Utopia. Its products are mainly aimed at users born in the 1990s. The company operates and sells through marketing channels such as Weibo, Xiaohongshu, Douyin, and Station B, as well as e-commerce platforms such as Tmall and Taobao.

The company generates revenue by selling cosmetics products.

## Funding rounds

- Series A, Dec 4, 2019 — IDG Capital
- Angel, Dec 26, 2018 — Qingsong Fund

## Investors

- Qingsong Fund (https://capitalatlas.ai/funds/qingsong-fund) — Angel
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A