# Gimlet Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gimlet-media

- Industry: Media
- Headquarters: New York, US
- Website: www.gimletmedia.com
- Total disclosed funding: $15M
- Latest round: Series B (Aug 2, 2017)
- Investors on record: 9

## About

Gimlet Media, Inc. is a podcast production company specializing in high-quality, narrative-driven audio content across genres like true crime and personal storytelling, engaging diverse audiences worldwide.Founded in 2014 by Alex Blumberg and Matthew Lieber, Gimlet Media is headquartered in New York, US. The company focuses on producing original podcasts. In February 2019, Gimlet was acquired by Spotify AB for USD 230 mn, marking a significant pivot in its business strategy. The company has completed a total of 5 deals and raised a total of USD 5 mn through its Series B funding round led by WPP Plc.Gimlet Media specializes in creating high-quality, narrative-driven podcasts that focus on various genres, including true crime, business, and personal storytelling. Their core offerings consist of original podcast series, meticulously produced to engage listeners through compelling storytelling and professional audio production. These podcasts aim to captivate diverse audiences by providing entertaining and informative content that addresses real-world issues, personal experiences, and cultural phenomena. Gimlet's products are available through various platforms, reaching audiences in the United States and international markets, including Canada, the UK, and Australia.Gimlet Media generates revenue primarily through advertising and sponsorships integrated into their podcast episodes. The company structures these transactions as partnerships with brands seeking to reach targeted audiences through tailored advertisements embedded within their content. This approach creates a direct connection between advertisers and consumers, enhancing promotional efforts. Gimlet also offers promotional opportunities for specific episodes, attracting sponsors looking for visibility in the podcast landscape. The pricing structure for advertising partnerships is based on metrics such as listener reach and engagement, providing a clear value proposition to potential clients.Gimlet Media's future growth strategy includes the development of new podcast series aimed at expanding their content library and enhancing audience engagement. The company plans to explore additional international markets, particularly in regions where podcast consumption is on the rise, to diversify its listener base. The recent funding from the Series B round will be utilized to support these initiatives, enabling Gimlet to strengthen its production capabilities and broaden its reach in the podcasting industry.

## Funding rounds

- Series B, Aug 2, 2017, $15M — Stripes, Betaworks Ventures Management, Refinery 29 Inc., Sympoz Inc., Blue Apron, LLC, Cross Culture Ventures, Graham Holdings, LionTree, Emerson Collective

## Investors

- Stripes (https://capitalatlas.ai/funds/stripes) — Series B
- Betaworks Ventures Management (https://capitalatlas.ai/funds/betaworks-ventures-management) — Series B
- Refinery 29 Inc. — Series B
- Sympoz Inc. — Series B
- Blue Apron, LLC — Series B
- Cross Culture Ventures (https://capitalatlas.ai/funds/cross-culture-ventures) — Series B
- Graham Holdings — Series B
- LionTree (https://capitalatlas.ai/funds/liontree) — Series B
- Emerson Collective — Series B