# GetWhy A/S

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/getwhy-a-s

- Industry: Software
- Headquarters: Copenhagen, Denmark
- Website: www.getwhy.io
- Total disclosed funding: $55M
- Latest round: Series A (Jun 30, 2025)
- Investors on record: 2

## About

Founded in 2019 and based in Copenhagen, Denmark, GetWhy A/S operates as a software company that extracts insights from video-captured interviews. The company was founded by its CEO, Casper Henningsen. In July 2025, GetWhy A/S raised USD 20 million in series A funding co-led by returning investors PeakSpan Capital and Arbejdernes Landsbank. GetWhy provides Bloom, an artificial intelligence-enabled consumer insights platform that analyzes video-captured consumer interviews and converts them into insights. The platform tackles hours of video interview and translates consumer feedback into insights, so businesses can make data-driven decisions. The firm offers qualitative insights through video-based interviews, which allows marketers to gain consumer feedback and improve their campaigns. Its client base includes Nike, Heineken, Coty, L'Oréal, and MARS. The company plans to use the July 2025 funding to accelerate its market research platform.

## Funding rounds

- Series A, Jun 30, 2025, $20M — PeakSpan Capital, Arbejdernes Landsbank
- Series A, May 30, 2024, $35M — PeakSpan Capital

## Investors

- PeakSpan Capital (https://capitalatlas.ai/funds/peakspan-capital) — Series A
- Arbejdernes Landsbank — Series A