# GetRelevant

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/getrelevant

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.getrelevant.com
- Total disclosed funding: $4M
- Latest round: Series C (Mar 1, 2001)
- Investors on record: 4

## About

GetRelevant specializes in online advertising solutions, focusing on search engine marketing with targeted advertising services that enhance client visibility. The company effectively reaches mobile users, providing modern advertising alternatives for businesses.GetRelevant is an online advertising firm that focuses on search engine marketing, providing clients with targeted advertising services. The company was acquired by Lycos, Inc. in November 2011. Its headquarters is located in San Francisco, US. The CEO of GetRelevant is Ricardo Rickisan, who has experience in the advertising industry. The company has raised a total of USD 4.00 mn in funding through a SERIES B round, which included investments from Byzantine Ventures, Labrador Ventures, Pacific Asset Management, and Weber Capital Management. The most recent deal was completed on November 17, 2006.GetRelevant offers online advertising solutions primarily centered around search engine marketing. Their services include targeted advertising that allows clients to choose specific keywords for their listings, enhancing visibility on platforms such as Google, Yahoo, Bing, and Facebook. The company also incorporates mobile and tablet advertising strategies to cater to users accessing the internet via mobile devices. GetRelevant's offerings aim to modernize advertising methods, providing alternatives to traditional print media and direct mail, and serving a diverse clientele, including local businesses and Fortune 1000 companies in the United States.The revenue model of GetRelevant is based on performance-driven advertising solutions. Clients engage in targeted campaigns to effectively reach local web users. Payments are made through a structured partnership model, where clients are charged for tailored advertising services based on specific keywords and demographics. The pricing structure can vary according to campaign scale and complexity, and likely includes subscription-based packages for ongoing services. Revenue is generated from direct business-to-business interactions, establishing a streamlined connection between advertisers and their target audience.GetRelevant aims to enhance its product offerings and expand its market reach. The recent funding from the SERIES B round will support the development of new products designed for emerging advertising platforms. The company is also looking to expand into new geographic markets, although specific regions and dates have not been disclosed. Additionally, the investment will facilitate initiatives aimed at refining their advertising solutions and improving client service, addressing the evolving needs of businesses in a competitive landscape.

## Funding rounds

- Series C, Mar 1, 2001 — Labrador Ventures
- Series B, Jan 11, 2000, $4M — Labrador Ventures, Weber Capital Management, Pacific Asset Management, Byzantine Ventures

## Investors

- Labrador Ventures (https://capitalatlas.ai/funds/labrador-ventures) — Series B, Series C
- Weber Capital Management (https://capitalatlas.ai/funds/weber-capital-management) — Series B
- Pacific Asset Management — Series B
- Byzantine Ventures (https://capitalatlas.ai/funds/byzantine-ventures) — Series B