# GetCheddar

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/getcheddar

- Industry: Software
- Headquarters: Bloomington, US
- Website: www.getcheddar.com
- Total disclosed funding: $1.3M
- Latest round: Seed (Aug 14, 2017)
- Investors on record: 8

## About

GetCheddar, Inc. is a subscription management platform that simplifies recurring billing and monetization for software developers, enabling efficient financial operations through streamlined processes and flexible pricing strategies.GetCheddar, Inc. was founded in 2008 in Bloomington, US. The company specializes in subscription management and billing for various organizations. Luke Ladyman and Marc Guyer are the founders, while Mike Trotzke serves as the CEO. GetCheddar has participated in 3 funding deals, with the most recent round being a Seed round in December 2023, raising USD 1.30 mn, led by M25 and supported by investors including Connetic Ventures and Cultivation Capital. The total amount raised by the company is USD 1.30 mn.GetCheddar's primary offering is a modern subscription management and recurring billing platform designed specifically for software developers and organizations that utilize a usage-based billing model. The platform streamlines the monetization process by decoupling pricing rules from the core codebase, allowing companies to focus on their product iterations while GetCheddar manages all aspects of billing and collections. Key functionalities include activity tracking, subscription management, invoicing, and revenue optimization, enabling clients to adapt their pricing strategies swiftly without extensive coding changes. GetCheddar serves a diverse client base, primarily focusing on Software as a Service (SaaS) companies across various geographical markets, including North America and Europe. By providing a sophisticated approach to monetization, GetCheddar caters to startups, growing organizations, and enterprise-level clients, fostering product-led growth through its flexible billing solutions.GetCheddar generates revenue through a subscription-based model and transaction fees associated with its billing services. Clients typically pay a monthly fee starting at USD 99 for basic services, with an enhanced support option available for USD 599 per month. The billing structure also includes a transaction fee of USD 0.30 per transaction and a 0.5% revenue share for those utilizing enhanced support. This transactional model allows GetCheddar to effectively cater to businesses of varying sizes, facilitating both B2B and direct-to-consumer transactions. Given the emphasis on usage-based billing, clients can efficiently manage their revenue streams and optimize their financial operations, aligning with GetCheddar’s goal of simplifying complex billing challenges for its users.Most recently, in December 2023, GetCheddar was acquired by Archetype, a portfolio company of Regent, which will broaden the company’s reach and media offerings. This acquisition may serve as a catalyst for enhancing product development and expanding market presence. Future growth initiatives are likely to include the launch of new features and services aimed at improving user experience, although specific product details and timelines have not been disclosed. The firm plans to explore expansion into new geographic markets, focusing on underserved regions to enhance its customer base.

## Funding rounds

- Seed, Aug 14, 2017, $1.3M — Elevate Ventures, Cultivation Capital, SixThirty, Connetic, M25, Little Engine Ventures, Harbor Street Ventures, Warhawk Ventures LLC

## Investors

- Elevate Ventures (https://capitalatlas.ai/funds/elevate-ventures) — Seed
- Cultivation Capital (https://capitalatlas.ai/funds/cultivation-capital) — Seed
- SixThirty (https://capitalatlas.ai/funds/sixthirty) — Seed
- Connetic (https://capitalatlas.ai/funds/connetic) — Seed
- M25 (https://capitalatlas.ai/funds/m25) — Seed
- Little Engine Ventures (https://capitalatlas.ai/funds/little-engine-ventures) — Seed
- Harbor Street Ventures (https://capitalatlas.ai/funds/harbor-street-ventures) — Seed
- Warhawk Ventures LLC — Seed