# Geru Tecnologia e Serviços

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/geru-tecnologia-e-servicos

- Industry: Financial Services
- Headquarters: Sao Paulo, Brazil
- Website: www.geru.com.br
- Total disclosed funding: $2.3M
- Latest round: Seed (Dec 1, 2014)
- Investors on record: 1

## About

Geru Tecnologia e Serviços SA specializes in digital credit solutions, providing personal and business loans to meet immediate financial needs through a fully digital platform.Geru was founded in 2013 and is headquartered in Sao Paulo, Brazil. The company focuses on digital credit offerings and underwent a merger in March 2021 with Rebel Tecnologia e Correspondente Bancário Ltda., forming Open Co Group. The founder and CEO is Sandro Reiss, who has a background in financial technology. Geru has raised a total of BRL 21.500 mn through multiple funding rounds, with the latest being a Venture Debt round of BRL 10.000 mn led by Chromo Invest.Geru primarily operates in the digital credit space, offering personal and business loans designed to facilitate immediate financial needs. Their core product allows users to obtain credit swiftly, with funds deposited into their accounts rapidly, and repayment options available over a period of 12 to 36 months. The company provides a fully digital experience, enabling customers to apply for loans, manage repayments, and utilize additional services like GeruPay through a user-friendly mobile app. Target customers include individuals seeking personal loans and small to medium-sized enterprises looking for financial solutions to support growth initiatives. Geru's products are primarily available to users in Brazil, with a focus on simplifying access to credit for a diverse clientele ranging from everyday consumers to business owners.In 2020, Geru reported a revenue of BRL 4,356,658.70 and an EBITDA of BRL -5,406,720.20, reflecting its financial activities as a banking correspondent that earns revenue through fees from partner financial institutions, rather than directly from clients.Following the recent merger, Geru aims to expand its footprint through Open Co Group, enhancing its capabilities in the digital credit market. The company plans to launch new financial products designed to better serve its customers, although specific release dates have not been disclosed. Additionally, Geru may target geographic expansion to new regions within Brazil to capture a larger market share. The recent funding will support these growth initiatives, allowing the company to enhance its technological infrastructure and broaden its service offerings.

## Funding rounds

- Seed, Dec 1, 2014, $2.3M — Capital Lab Ventures

## Investors

- Capital Lab Ventures (https://capitalatlas.ai/funds/capital-lab-ventures) — Seed