# Geoforce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/geoforce

- Industry: Internet
- Headquarters: Plano, US
- Website: www.geoforce.com
- Total disclosed funding: $11M
- Latest round: Series A (Aug 28, 2013)
- Investors on record: 2

## About

Geoforce, Inc. provides advanced asset tracking solutions designed for rugged environments, enhancing operational efficiency through GPS tracking devices and a robust cloud-based software platform.Founded in 2007 in Plano, US, Geoforce, Inc. specializes in asset tracking solutions. The company has received a total of USD 5.00 mn in funding, with the latest round occurring in December 2019, led by CIBC. The CEO and founder is James Maclean, who has a history of founding other technology-driven ventures, although details on these are not available. Geoforce has completed three deals to date, enhancing its market presence in the asset tracking sector.Geoforce specializes in advanced asset tracking solutions designed for rugged environments, primarily through its GT family of GPS tracking devices and a cloud-based software platform. These products enable users to monitor the GPS location, utilization, and engine runtime of their equipment across multiple job sites. Tailored for industries such as oil and gas, construction, agriculture, and manufacturing, Geoforce's offerings enhance operational efficiency, reduce equipment losses, and improve maintenance practices. The company provides versatile tracking devices tested for durability in extreme conditions, serving clients across North America, South America, Europe, and Australia.Geoforce operates on a subscription-based revenue model, with clients engaging in ongoing partnerships to utilize their technology. Transactions occur through service agreements that provide access to both hardware and software platforms, including tailored reporting options and data analytics features. Clients pay for the devices alongside a recurring fee for software access, which varies based on service level or number of devices used. The robust offerings include rugged GPS tracking devices and comprehensive asset management software that support diverse operational needs.Geoforce plans to leverage its recent funding round from December 2019 to further enhance its product line and expand into new markets. The company is working on new product developments aimed at improving user experience and functionality of their tracking solutions. Geoforce targets expansion into the Asia-Pacific region by 2022, seeking to tap into this growing market for asset tracking solutions. The strategic use of their latest funding will support the development of these upcoming products and the necessary infrastructure for market entry.

## Funding rounds

- Series A, Aug 28, 2013, $11M — Palmetto Partners, Houston Ventures

## Investors

- Palmetto Partners — Series A
- Houston Ventures (https://capitalatlas.ai/funds/houston-ventures) — Series A