# Genius Foods

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/genius-foods

- Industry: Food
- Headquarters: Edinburgh, UK
- Website: www.geniusfood.com
- Latest round: Series C (Jan 1, 2009)
- Investors on record: 1

## About

Based in the UK, Genius Foods Ltd. specializes in providing gluten-free food solutions, creating high-quality baked goods for individuals with dietary restrictions.Genius Foods Ltd. is a UK-based company founded in 2009, operating out of Edinburgh. The company focuses on gluten-free food products and has undergone significant changes, recently being acquired by Katjesgreenfood in May 2022 from Verlinvest. CEO Adam Smart leads the company, which has successfully completed 4 deals to date, with its latest funding round being a VENTURE DEBT round amounting to GBP 7.000 mn, contributing to a total of GBP 10.000 mn raised since inception.Genius Foods Ltd. specializes in gluten-free food products, prominently featuring a range of baked goods designed for individuals with gluten intolerance or celiac disease. The company offers a diverse selection of items, including soft loaves and indulgent treats, ensuring that customers can enjoy flavorful options while adhering to dietary restrictions. Genius Foods serves health-conscious consumers and grocery retailers in the UK and other European markets, focusing on innovation and community engagement to provide satisfying meal options.In 2022, Genius Foods Ltd. reported a revenue of GBP 38,675,610.80 with an EBITDA of GBP -905,387 for the same year. The company's revenue model is built on direct-to-consumer sales and partnerships with retailers, facilitating a stable income stream from its gluten-free products, which are sold in grocery stores and online platforms.Following its acquisition in May 2022, Genius Foods Ltd. aims to solidify its position in the gluten-free market by launching new product lines and expanding into additional markets. The company plans to utilize the recent funding from the VENTURE DEBT round to support these initiatives, with a focus on becoming a market leader in future category purchases.

## Funding rounds

- Series C, Jan 1, 2009 — Oyster Bay

## Investors

- Oyster Bay (https://capitalatlas.ai/funds/oyster-bay) — Series C