# Genie Internet Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/genie-internet-technologies

- Industry: Software
- Headquarters: London, UK
- Website: www.genie.io/
- Total disclosed funding: $5.8M
- Latest round: Seed (Aug 1, 2022)
- Investors on record: 3

## About

Based in the UK, Genie Internet Technologies LTD. offers an advanced inventory management solution for e-commerce brands, enhancing operational efficiency and simplifying stock tracking through its integrated platform.Genie Internet Technologies LTD. was founded in 2022 in London, UK, as a response to the challenges faced by Shopify merchants in managing their inventory. The company has secured funding through two notable deals, including a SEED round in which it raised USD 5.80 mn, led by New Enterprise Associates and supported by Global Founders Capital and Tiny Super Computer Investment Company. The latest funding round occurred on July 24, 2025, further strengthening its market position.Genie provides a comprehensive inventory management solution specifically designed for Shopify brands, streamlining stock tracking, purchase order creation, and inventory reporting within a unified application. Key functionalities include real-time inventory updates, automated reporting, and customizable purchase order management, which enable brands to optimize their inventory processes effectively. The service primarily caters to small to mid-sized e-commerce businesses in North America and Europe, helping them enhance operational efficiency and reduce reliance on outdated systems.Genie operates on a subscription-based revenue model, offering various pricing plans tailored to the operational needs of its clients. Customers engage with the platform through monthly or annual subscriptions, allowing them to access features such as advanced analytics, custom reporting, and supplier management tools. This model supports B2B e-commerce brands in mitigating revenue leakage and improving working capital management, providing tailored pricing structures for each business.In July 2025, Genie Internet Technologies LTD. was acquired by Doss, a portfolio company of Amplify Partners and others. This acquisition aims to enhance Doss's inventory and supply chain management capabilities for e-commerce businesses. Future plans include developing new products and features to cater to evolving customer needs, with a focus on expanding into additional markets in Europe and Asia. The funding from the recent acquisition will support these growth initiatives, enabling Genie to innovate and scale its offerings.

## Funding rounds

- Seed, Aug 1, 2022, $5.8M — New Enterprise Associates, Global Founders Capital, Tiny Super Computer Investment Company

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- Tiny Super Computer Investment Company (https://capitalatlas.ai/funds/tiny-super-computer-investment-company) — Seed