# Generation Home

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/generation-home

- Industry: Financial Services
- Headquarters: London, UK
- Website: www.generationhome.com
- Total disclosed funding: $48M
- Latest round: Series B (Sep 26, 2022)
- Investors on record: 9

## About

Generation Home, based in the UK, develops innovative mortgage solutions targeting first-time buyers and home movers, enhancing affordability in the housing market through tailored financial products.Founded in 2019 and headquartered in London, UK, Generation Home specializes in providing mortgage solutions. The company has engaged in four investment deals, with its latest Series B funding round on September 26, 2022, raising GBP 12.25 mn, led by Legal & General Capital. The founders include Ann Kim, Caroline R, Jany Barraut, and Marlen Schmidt, while the current CEO is William Rice.Generation Home offers a range of mortgage products designed to improve affordability for buyers. These include the Income Booster, which increases borrowing capacity, the New Build Boost requiring only a 5% deposit for new builds, and a Deposit Booster that assists financial support for home purchases. Their services cater primarily to first-time buyers and existing homeowners looking to move within the UK housing market.In 2022, Generation Home reported an EBITDA of GBP -17,618,089.50. Revenue generation is primarily derived from structured mortgage arrangements and associated services, including direct-to-consumer interactions. Their product offerings aim to simplify home-buying while addressing affordability issues, leveraging financial support measures such as interest-free loans for deposit contributions.Following the GBP 12.25 mn raised in Series B funding on September 26, 2022, led by Legal & General Capital, Generation Home plans to utilize this capital for platform expansion and enhanced marketing efforts. The company aims to introduce new mortgage products and is exploring expansions into new geographic markets to diversify its reach.

## Funding rounds

- Series B, Sep 26, 2022, $13M — Legal & General Investment Management
- Series A, Jan 8, 2021, $26M — Entree Capital, Mithril, JamJar Investments, Third Kind Venture Capital, La Famiglia
- Seed, Aug 12, 2019, $8.3M — JamJar Investments, Pi Labs, Third Kind Venture Capital, La Famiglia, Firstminute Capital, Tona Investments LP

## Investors

- JamJar Investments (https://capitalatlas.ai/funds/jamjar-investments) — Seed, Series A
- Pi Labs (https://capitalatlas.ai/funds/pi-labs) — Seed
- Third Kind Venture Capital (https://capitalatlas.ai/funds/third-kind-venture-capital) — Seed, Series A
- La Famiglia (https://capitalatlas.ai/funds/la-famiglia) — Seed, Series A
- Firstminute Capital (https://capitalatlas.ai/funds/firstminute-capital) — Seed
- Tona Investments LP — Seed
- Entree Capital (https://capitalatlas.ai/funds/entree-capital) — Series A
- Mithril (https://capitalatlas.ai/funds/mithril) — Series A
- Legal & General Investment Management (https://capitalatlas.ai/funds/legal-general-investment-management) — Series B