# Generation Health

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/generation-health

- Industry: Healthcare
- Headquarters: Upper Saddle River, US
- Website: www.generationhealth.com
- Total disclosed funding: $5M
- Latest round: Series A (Nov 21, 2008)
- Investors on record: 3

## About

Generation Health, Inc. specializes in providing innovative healthcare solutions focused on medication management, ensuring members receive affordable access to essential medications through advanced digital tools and services.Generation Health, Inc. was founded in 2008 and is headquartered in Upper Saddle River, US. The company focuses on delivering comprehensive medication management services. In December 2009, CVS Caremark acquired Generation Health, although the financial terms were not disclosed. The CEO, Per Lofberg, leads the company, drawing on his extensive experience in the healthcare sector.Generation Health, Inc. offers a range of medication management services that include digital tools facilitating drug cost assessments, prescription refills, and network pharmacy identification. Their primary service is tailored to both individual consumers and businesses, ensuring diverse health plans can meet their medication needs effectively.Generation Health, Inc. generates revenue through a structured model involving partnerships with health plans. This includes fees based on service utilization, such as mail-order pharmacy deliveries and drug management tools, enabling clients to manage their medication costs effectively.Future growth strategies for Generation Health include the development of new products aimed at enhancing medication management. The recent funding from the Series A round, amounting to USD 5.00 mn, will be utilized to support these initiatives. The company is also considering expanding its services into new geographic markets, although specific regions and timelines for this expansion have not been disclosed.

## Funding rounds

- Series A, Nov 21, 2008, $5M — Highland Capital Partners, Correlagen Diagnostics, Inc., D2Hawkeye, Inc.

## Investors

- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Series A
- Correlagen Diagnostics, Inc. — Series A
- D2Hawkeye, Inc. — Series A