# General Intuition US

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/general-intuition-us

- Industry: Software
- Headquarters: New York, US
- Website: www.generalintuition.com
- Total disclosed funding: $454M
- Latest round: Series A (Jan 31, 2026)
- Investors on record: 15

## About

Based in New York, US, founded in 2025, General Intuition US Inc. is focused on creating AI systems tailored for gaming applications. The company has been responsive to the needs of game developers, adapting its technology to improve gameplay. The company was co-founded by Pim de Witte (CEO as of 2026), Eloi Alonso, Adam Jelley, and Vincent Micheli. In September 2026, General Intuition US Inc. raised USD 220 million in venture funding from 776, Atreides Management, Point72, and Valor Equity Partners, General Catalyst Partners, and Khosla Ventures.

General Intuition specializes in developing advanced artificial intelligence models for gaming and real-world applications, leveraging data from its platform, Medal, which captures billions of gameplay clips annually. The company's foundation models support deep spatial and temporal reasoning, enabling machines to perceive and navigate complex environments. These models enhance gameplay across existing video games and facilitate new gaming experiences. General Intuition serves a diverse client base of game developers, designers, and artists across North America, Europe, and Asia, enhancing gameplay mechanics through its technology. The series A funding values General Intuition PBC at USD 2.3 billion post-money.

General Intuition operates a revenue model based on partnerships with game developers and design studios, which typically involve licensing agreements for its AI models. Clients integrate this technology into their games to improve user experience and engagement, while also offering subscription-based access for ongoing support. Specific pricing plans have not been disclosed, but the company's offerings aim to provide value by transforming gameplay and enhancing player interactions. The company prioritizes ethical considerations in its monetization, supporting the creative efforts of the gaming community. The company will use the September 2026 funding to support its growth and product development initiatives such as training artificial intelligence.

## Funding rounds

- Series A, Jan 31, 2026, $320M — General Catalyst Partners, Alliance Venture, Khosla Ventures, Hillspire, Innovation Endeavors, Golden Egg Check, Bezos Expeditions, Alumni Ventures Group, Hedosophia, NP-Hard Ventures, Nico Rosberg, Coalition Capital, Futurepresent, Hexagon
- Seed, Oct 16, 2025, $134M — General Catalyst Partners, Khosla Ventures, The Raine Group

## Investors

- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Seed, Series A
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Seed, Series A
- The Raine Group (https://capitalatlas.ai/funds/the-raine-group) — Seed
- Alliance Venture (https://capitalatlas.ai/funds/alliance-venture) — Series A
- Hillspire — Series A
- Innovation Endeavors (https://capitalatlas.ai/funds/innovation-endeavors) — Series A
- Golden Egg Check (https://capitalatlas.ai/funds/golden-egg-check) — Series A
- Bezos Expeditions — Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Hedosophia (https://capitalatlas.ai/funds/hedosophia) — Series A
- NP-Hard Ventures (https://capitalatlas.ai/funds/np-hard-ventures) — Series A
- Nico Rosberg — Series A
- Coalition Capital (https://capitalatlas.ai/funds/coalition-capital) — Series A
- Futurepresent (https://capitalatlas.ai/funds/futurepresent) — Series A
- Hexagon (https://capitalatlas.ai/funds/hexagon) — Series A