# General Idea

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/general-idea

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.generalidea.co.kr/
- Total disclosed funding: $2.6M
- Latest round: Series B (Feb 5, 2024)
- Investors on record: 1

## About

Founded in 2003 and based in Seoul, South Korea, GI Holdings Co., Ltd., dba General Idea, operates as a developer of an e-commerce platform that markets various clothing and apparel for both men and women. As of 2024, the company is led by its CEO, Beomseok Choi. In February 2024, General Idea raised KRW 3.5 billion in Series B funding from Kudos Ventures.

The company provides an online marketplace that sells a wide variety of clothes, including knitwear, outerwear, dresses, skirts, tops and bottoms, and more, to both men and women. In addition to merchandise, its online platform allows customers to connect with other fashion enthusiasts, share styling tips and inspiration, and take part in events and promotions.

## Funding rounds

- Series B, Feb 5, 2024, $2.6M — Kudos Ventures

## Investors

- Kudos Ventures (https://capitalatlas.ai/funds/kudos-ventures) — Series B