# Gener8 Ads

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gener8-ads

- Industry: Software
- Headquarters: London, UK
- Website: www.gener8ads.com
- Total disclosed funding: $0.4M
- Latest round: Seed (Mar 31, 2020)
- Investors on record: 1

## About

Founded in 2017 by Sam Jones, and based in London, UK, Gener8 Ads Limited, formerly known as Aghoco 1590 Limited, is an adtech company that offers tools to enable individuals to monetize their personal data and exercise data privacy control and rights. In June 2024, Gener8 Ads Limited raised GBP 2.1 million in venture funding from individual and other investors.

Gener8 offers a browser, extensions, and an app that give users the choice to keep their data private or share it with Gener8. The company works with businesses interested in accessing this anonymized, consented browsing data. Users can earn points from their shared data, which can be redeemed for rewards such as vouchers or donations. Gener8 provides products including the Gener8 App, browser, extension, genie, and sentinel.

The company intends to use the June 2024 funding to grow business operations and accelerate product development initiatives.

## Funding rounds

- Seed, Mar 31, 2020, $0.4M — SCM Advisors

## Investors

- SCM Advisors (https://capitalatlas.ai/funds/scm-advisors) — Seed