# Gemist

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/gemist

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.gemist.co
- Total disclosed funding: $9.3M
- Latest round: Seed (Jun 24, 2025)
- Investors on record: 13

## About

Established in 2018 and based in California, US, Gemist, Inc. provides a technology solution that enables customers to discover, design, and try ring designs before they purchase. In March 2024, the firm raised USD 1.39 million in Seed funding from investor The Artemis Fund, with participation from individual investors. The company was founded by Madeline Fraser (CEO) along with co-founder Anup Murarka.

Gemist offers a jewelry visualization solution to its customers. Its offering includes three primary features such as customize which enables users to personalize jewelry pieces in real-time, and stack which enables consumers to visualize and combine multiple pieces. Additionally, the firm solution has features like try-on which enables virtual try-ons to simulate how jewelry looks on the user.

Gemist generates revenue through licensing its technologies to jewelry brands and integrating its solutions into its online platforms. The firm charges implementation fees for its various plans such as Customize, Stack, and Try-On.

## Funding rounds

- Seed, Jun 24, 2025, $6M — The Artemis Fund, Entrada Ventures, Collide Capital
- Seed, Mar 1, 2024, $1.4M — The Artemis Fund
- Seed, Feb 2, 2022, $1.9M — Lightspeed Venture Partners, Canaan Partners, De Beers Group of Companies, Luma Pictures, Entrada Ventures, Hawke Ventures, Mana Ventures, Lunch Partners, Spacestation Investments, Kinsley Partners
- Seed, Apr 5, 2021 — 10X Capital

## Investors

- 10X Capital (https://capitalatlas.ai/funds/10x-capital) — Seed
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Seed
- De Beers Group of Companies — Seed
- Luma Pictures — Seed
- Entrada Ventures (https://capitalatlas.ai/funds/entrada-ventures) — Seed
- Hawke Ventures (https://capitalatlas.ai/funds/hawke-ventures) — Seed
- Mana Ventures (https://capitalatlas.ai/funds/mana-ventures) — Seed
- Lunch Partners (https://capitalatlas.ai/funds/lunch-partners) — Seed
- Spacestation Investments (https://capitalatlas.ai/funds/spacestation-investments) — Seed
- Kinsley Partners (https://capitalatlas.ai/funds/kinsley-partners) — Seed
- The Artemis Fund (https://capitalatlas.ai/funds/the-artemis-fund) — Seed
- Collide Capital (https://capitalatlas.ai/funds/collide-capital) — Seed