# GEEIQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/geeiq

- Industry: Software
- Headquarters: London, UK
- Website: www.geeiq.com/
- Total disclosed funding: $8.2M
- Latest round: Series A (Sep 13, 2023)
- Investors on record: 3

## About

Founded in 2018 and based in London, UK, Checkpoint GG Ltd, trading under the name GEEIQ is a provider of data platform offering analytics and insights for brand marketing activities across virtual worlds and gaming platforms. In May 2026, GEEIQ raised GBP 5 million in venture funding from YFM Equity Partners, with participation from GFR and Haymarket. GEEIQ offers a SaaS-enabled data platform, an enterprise platform that aids brands in navigating and interacting with virtual environments by utilizing data from the metaverse that leads brands to develop various marketing strategies. The company collaborates with brands to create innovative campaigns and offers data-driven insights. The company generates revenue by offering its services on a subscription-based pricing plan. The plans include pro, premium, and enterprise. The company will use the May 2026 funding to develop its product, build AI tools, and expand into new markets.

## Funding rounds

- Series A, Sep 13, 2023, $7.3M — YFM Equity Partners, GFR Fund, FOV Ventures
- Seed, Apr 28, 2023, $0.9M — FOV Ventures

## Investors

- FOV Ventures (https://capitalatlas.ai/funds/fov-ventures) — Seed, Series A
- YFM Equity Partners (https://capitalatlas.ai/funds/yfm-equity-partners) — Series A
- GFR Fund (https://capitalatlas.ai/funds/gfr-fund) — Series A